Cast your mind back to June 2015, when Donald Trump first announced he was going to campaign to be the official Republican candidate in the 2016 US presidential election. We all laughed. Then think back to only July this year, when he actually managed to get voted in as the Republican representative. Still pretty humorous….
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I’m not sure I can pin point the exact moment I decided to take my life in a new direction, but it may have been when an authority figure in a suit asked if I could photocopy something followed by the words ‘are you sure you can manage that?’ I had kind of floated from…
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My name is Tess, I’m 20 years old and studying Media and Communications at Bournemouth University. Having finished my second year, as part of my degree I now have to complete some work experience in a media field of my choice during the summer break. So here I am, at my first ever week of…
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Our recent consumer insight study, The Changing Face of Grocery Shoppers, showed that the weekly shop is in decline, as is the traditional ‘one store’ loyalty shopping model. Demanding, and changing, consumer lifestyles are driving the growth of convenience and independent stores across the country… and challenging the conventional retail landscape hard. With this in…
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Just two months ago, Trinity Mirror announced the launch of its new print newspaper title New Day, just one week after ESI Media axed the print edition of the Independent to focus on its digital footprint. The “politically neutral” New Day launch was supported by a £5m TV ad campaign, targeting those, primarily female, who were “time poor”…
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Ever wanted to ‘explore the world in real time through someone else’s eyes’? Well now you can with Periscope! Launched in March, Periscope has captured the attention of social media PR users, keen to participate in the very latest sharing medium – with no restrictions. Periscope says ‘we wanted to build the closest thing to…
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A whopping 80,000 of UK university students run a business while they are studying for a degree. But despite this undeniable entrepreneurial spirit only 4% of young people go on to create a company capable of paying a wage or making a profit. We know, that’s a low figure right? Recently, we helped our client…
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It’s not uncommon to see consumers boxed off as one particular type; from generic classifications such as a “foodies” right through to “techies”. Many agencies have long prided themselves on having the specialist niche market knowledge to target one or other of these consumer groups. But, the purchasers are becoming increasingly savvy and demonstrate an…
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