Category: Business

FUTUREPROOFING THE LOCAL REVOLUTION

When lockdown was announced in March 2020, Brits went wild in the aisles. In scenes akin to Supermarket Sweep, toilet rolls, pasta and tinned foods flew from the shelves as the nation went into blind panic to stockpile at home. While we might have been struggling to find flour, sugar and baking powder in the…
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WHO TO TRUST…

It would be fair to say that the UK media has taken a bit of a bashing of late, with consumer confidence taking a knock with reporting of the Covid-19 pandemic. So where are consumers placing their trust, and how can you ensure you are maximising the most trusted channels to tell your story? According…
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THE WORKING FROM HOME MODEL

Who can remember a time when we didn’t work from home? All praise goes to broadband networks across the country, allowing everyone to stay connected and keep businesses running as we all adapt to a new way of working. While we’re saving money on commutes, coffees and lunches, and enjoying time at home with families,…
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BE KIND

As children we’re taught, in a world where you can be anything, be kind. Yet it’s a mantra that’s often forgotten when we’re busy, stressed, tired, or dealing with life in a global pandemic! Ok, so the latter isn’t one any of us are prepared for and with mental health taking a real spotlight in…
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BOOSTING MORALE FROM A DISTANCE

Team building can take on so many different forms, and with teams working remotely, it’s time to get creative! Well as creative as you can with Zoom at your fingertips! Good company culture is something every business aspires towards, and perhaps now is a great reason to get some new practices in place! While most…
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CHARITABLE PARTNERSHIPS AS A MARKETING STRATEGY

Many of us would be able to think of some kind of scenario involving a big corporation being involved with charity work – for example if you catch a plane you will often be given the opportunity to donate to their chosen charity on landing. Ryanair is one such airline, as it is partnered with…
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OLA POLI KALA AT ESCAPADE!

Independent restaurant operator Lemoni has appointed Escapade PR & Marketing to help with its plans to launch a number of Greek restaurants across the South East. The campaign will commence with the opening of a new flagship venue at The Oracle, Reading and continue as the company secures more locations over the coming months. Ulysses…
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HOW ARE SOME BRANDS DEFYING THE HIGHSTREET DOWN TURN?

The last 25 years have seen dramatic change on our high streets. From closures of big names such as Woolworths and BHS to the rise of shopping online, the ways we shop and the things we buy feel almost unrecognisable. According to Which, their members voted Woolworths as the most missed shop from the 1990s, closely…
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#GETTOKNOW EMMA SMYTH

This month we’re getting to know Emma Smyth from The Em Edit, who describes herself as “plus-size wearing, big-footed lover of vintage, gaudy prints and all things snazzy”… When did you first set up your social channels, and what got you started?  I started Terrible Tumbles in 2013, which seems an unfeasible amount of time…
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