With the cost of day-to-day life, finding ways to save has become more important than ever for households across the UK. In response to this, ITV has launched ITV Kerching, a new online coupon search service designed to make saving easier and more accessible for everyone. According to Decision Marketing, Kerching aims to take the…
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A new year has started, and it brings with it the chance for brands and companies to refresh and reshape their digital marketing approach for 2024. One of the best ways to do that is to see if they can plug into any upcoming digital marketing trends that are relevant to their marketing strategy and…
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As artificial intelligence becomes more prominently used in our society, so does the rise of deepfakes. And this has become worrying. According to HRGrapevine, ‘Microsoft’s president, Brad Smith, said his biggest concern around artificial intelligence is deepfakes’. So, what exactly are they? And why are they becoming more widely talked about in the news? This…
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ChatGPT has certainly got the world talking. As its popularity continues to rise, marketers are finding more ways to use the tool to streamline their work. Here are 5 ways ChatGPT will change Digital Marketing. What is ChatGPT? “ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like…
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It seems like every day there is another news article about the latest developments in artificial intelligence (AI). From the Pope wearing a coat, to Coca-Cola running a new AI competition, this technology is one that keeps expanding daily. As we all try to adjust to this new world, businesses and brands included, here is…
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ChatGPT has been hitting headlines recently as the world tries to adjust to the growing use of AI technologies. From education to science, advertising to tech companies, the debate of whether we should start to rely on AI to complete work for us is growing. What is ChatGPT? “ChatGPT is a natural language processing tool…
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Have you ever dreamed about having a celebrity or your favourite influencer endorse your brand, but always felt it was out of reach? Digital advertising might just have the answer: Virtual Influencers. What are Virtual Influencers? “By definition, virtual influencers…are fictional computer generated ‘people’ who have the realistic characteristics, features and personalities of humans.” This is to…
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Do we have any avocado fans? The divisive tropical green fruit has hit the headlines this week as Waitrose revealed that the humble avocado is among the top five most ordered items from its stores, via Deliveroo… in every UK city! So, is the avocado the most forgotten item on the shopping list? In Brighton,…
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Hands up, who’s watching Love Island this year? As the UK experiences a heatwave, and we’re all set to melt by 9pm, a little light relief, and perhaps some retail therapy is a must. To that end, this year ITV is trialling a brand new service, which allows viewers to find and purchase items from…
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