With the cost of day-to-day life, finding ways to save has become more important than ever for households across the UK. In response to this, ITV has launched ITV Kerching, a new online coupon search service designed to make saving easier and more accessible for everyone.
According to Decision Marketing, Kerching aims to take the hassle out of hunting for discount codes by automatically finding and applying them when you shop online. Available through the ITVX website and mobile app ensuring that shoppers get the best possible price with minimal effort.
How ITV Kerching Works
Once you’ve activated Kerching, the tool does all the work for you. When you visit a retailer’s website, it scours the internet for available discount codes. This code is then automatically applied at the checkout.
It’s a simple, user-friendly way to save money on everyday online purchases—whether you’re buying groceries, clothes, or household items.
According to ITV’s research, “79% of ITVX viewers already use discount codes, and a third of those surveyed said they’ve been using them more frequently in the past year as costs have risen.”
To ensure Kerching reaches as many people as possible, ITV is rolling out an extensive £8.5 million advertsing campaign. This will be across its TV channels, ITVX, social media, and email newsletters.

Whether you’re a regular user of discount codes or someone who’s never known where to find them, this new tool takes the guesswork out of saving money online. With rising living costs showing no signs of slowing down, having a reliable and easy-to-use service is crucial.
Want to read more from us? Check out Escapade’s post on The Powder of Product Sampling.
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Sources
Blog Cover Image: warat42/istockphoto.com
Blog Photo: Irina Shpiller/istockphoto.com
https://www.decisionmarketing.co.uk/news/itv-launches-online-coupon-search-service-kerching

