Category: Consumer Technology

REACH FOR THE STARS: THE POWER OF THE ONLINE REVIEW

As I began writing this, I wondered if reviews influenced my purchases. Thinking back over the past week I have read reviews on restaurants, films, make up brushes, clothing and some tech gadgets that I have no idea about. I did this without even realising it. As online retail pr shopping is so widely available,…
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POKÉMON GO, AND GO AND GO…

After being terribly dubious and judging of others, I downloaded Pokémon Go on Thursday night to see what all the fuss was about.  Within minutes, a Bulbasaur appeared in my lounge, I panicked and shut the app, only to find it had followed me to my bedroom later.  Catching my first Pokémon was apparently all…
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SOCIAL MEDIA PR FAILS!

In the week where everyone was talking the beautiful game, it is no surprise that brands jumped or at least attempted to jump on the hot topic of the Euros 2016! On social media being topical is the aim of the game, jump on the right hashtags, create engagement and you can reap the rewards!…
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“I WANT ONE OF THOSE!”

How many times have you exclaimed ‘I want one of those’? From designer handbags and shoes to the latest beauty products, I think all of us are guilty of a little product lust at some point or another. But only recently have I stared to desire the fitness and wearable tech! Fitness technology began with…
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A NAME FIT FOR A BOAT? #BoatyMcBoatface

It seemed like such a lovely idea; inviting the public to submit and vote on the name for a £200m ship, but is it one that perhaps, The Natural Environmental Research Council (NERC) is now regretting? Looking for a name to reflect the ship’s prowess in the oceans; it is due to set sail the…
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TWITTER, ARE YOU OK?

This week Twitter revealed a 41% fall in share value since October, when Jack Dorsey was named CEO.  Personally I’ve been a fan of the social media networking site, since falling out of love with Facebook in 2009.  For me, in a personal capacity, Facebook quickly became a time drain, full of unfamiliar faces I’d…
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FLIPPANT STORIES THAT GRABBED OUR ATTENTION IN 2015

As we returned to the office this morning after the festive break conversation turned to those random news stories that for one reason or another provoked our interest. Here’s a selection of some of our favourites… #TheDress of 2015 Was it blue and black or white and gold? That is the question that divided the internet…
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HOW DO YOU #DareToBeDifferent?

Research by our client Case Station recently revealed that two thirds of 25 to 34 year olds (59%) now say they are now tempted to follow in the footsteps of celebs such as Kylie Jenner, Caroline Flack and Pixie Lott by dying their hair – with red, purple and blue topping the poll as their…
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