How do you #DareToBeDifferent?

Research by our client Case Station recently revealed that two thirds of 25 to 34 year olds (59%) now say they are now tempted to follow in the footsteps of celebs such as Kylie Jenner, Caroline Flack and Pixie Lott by dying their hair – with red, purple and blue topping the poll as their favourite colours to experiment with, in a recent survey by Case Station.

17% of women put the desire to change their hair down to the season, while 15% stated they would do so to turn over a new leaf after a relationship break up. Other motivations for changing hair colour or style were losing weight (14%), seeing an unflattering photo of themselves on social media (9%) or getting a new job (9%).

The study also found that after fashion, changing hairstyle is the most popular way for women to express their style and individuality. It also suggested women prone to dying their hair are now more likely to be regarded as style icons with Jessie J voted most influential (20%). She was followed by Pixie Lott, Cheryl Fernandez-Versini and then Taylor Swift and Ellie Goulding.

With the trend for personalisation in fashion and beauty set to grow, particularly among young adults, we embarked on a digital pr campaign with some of our favorite bloggers such as Hannah Gale and Poppy Dinsey to create their own series of bespoke designed phone cases!

Rebecca Alford from Case Station said: “We are starting to see a huge surge in young adults wanting to unleash their inner designer, and make a real statement of who they are through individual personalisation. Whether that be through fashion, hair, or even mobile accessories, they want to be the ones who start the conversation, that the rest want to follow!”

Fancy yourself as a designer? You too can create a case that really is all about you at and soon in person at high end UK retailers! Keep your eyes peeled for more news!

Our consumer lifestyle PR team specialise in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle PR, Food & Drink PR, Consumer Technology PR and Sport, Health & Wellbeing PR. More information on these areas of knowledge can be found at