Last week saw KFC promoting negative customer tweets to promote new fries recipe. Setting a great example of why embracing your flaws can be powerful creative tool. KFC has changed its fries recipe after customers complained they were terrible – and is using customer’s tweets to highlight the message.The smart campaign sees the fast food giant…
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Last week Google celebrated its 20th birthday! We know! It seems crazy to think that, twenty years ago, two students in a garage made it their life mission to organise all the information in the world for everyone to use – and Google was born. It has since grown into an empire that not only allows us…
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While it might not suit everyone, at Escapade, we like a noisy, vibrant working environment. So much so that bizarrely we all seem to lose concentration if the office is silent. Invariably this means that we have constant music and chat playing out in the background, cue the regular heated debates on what station to…
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This week, Facebook will introducing its digital wellbeing screen-time management dashboards for both Facebook and Instagram, initially in the U.S. before rolling it out to all users in the coming weeks. Through various studies, Facebook concluded recently that it was “passive zombie-feed scrolling, not active communication with friends, that hurts our health”, and has since…
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Love video? Hooked on Instagram Stories and Insta Lives? Well you’re probably going to love the latest news from Instagram this week, with the launch of its long-form video service, IGTV, to celebrate hitting a milestone 1 billion users. Video has proved to be a big hit for the company, rolling out a range of…
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This week, we have a special guest blog post and infographic from Daniel Stainsby at broadcast specialists Markettiers, looking at the evolution of audio! What audio have you listened to today? There’s a good chance it included some podcast content, with data revealing almost one in four (23%) UK adults now listen to podcasts each month,…
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This month we’re getting to know one of agency favourites, Poppy Dinsey! From where it all started, to how life has changed so very much for this lovely, and incredibly funny lady! When did you first set up your social channels, and what got you started? I started my first blog on Open Diary in…
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This week, our latest work placement Rebecca Stacey looks at how AR (Augmented Reality) is making noise in the world of online shopping, with ASOS’s new tool! Online shopping is amazing to be able to choose clothes that you want from the comfort of your own home whether it’s to choose last minute items for…
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Algorithms are an essential part of digital data, that can help marketers really get to grips with their consumers lifestyle and consumption habits. This year, Mark Zuckerberg announced that Facebook would be changing its news feed algorithms to prioritise content from “friends, family and groups”. This comes as no surprise, given Facebook has long been…
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