April delivered a strong mix of cultural relevance, smart brand extensions and nostalgia-led storytelling across consumer marketing. From April Fools’ humour that almost fooled us to timely cultural tie-ins with the London Marathon and The Devil Wears Prada 2 that landed at exactly the right moment, here are five campaigns that stood out this month….
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Every March, brands and organisations mark Women’s History Month, and particularly International Women’s Day (8th March), by celebrating the achievements of women while recognising the progress still to be made toward gender equality. For PR and marketing teams, these moments are opportunities to create campaigns that genuinely resonate. The most impactful campaigns go above and…
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February has delivered a strong slate of consumer marketing work, with brands leaning into big ideas, bold creative executions and timely cultural moments. From experiential to social‑first formats, here are our favourite campaigns that grabbed attention this month — and what makes them worth talking about. 1. Maltesers Celebrates Life’s Lighter Moments Maltesers celebrates its…
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Last weekend, Emerald Fennell’s “Wuthering Heights” hit cinemas with a Valentine’s Day premiere — and the conversation online hasn’t let up. Critics are split: some applaud the daring reimagining of the Brontë classic, while others think it strays too far from the source material. But the real buzz isn’t about plot or performances — it’s…
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Valentine’s Day used to be straightforward: roses, candlelit dinners and boxes of chocolates pushing romantic love front and centre. But in recent years, something different has been bubbling up in the world of marketing — a wave of Anti‑Valentine’s campaigns that target singles, poke fun at tradition, celebrate self‑love and acknowledge the diverse ways people…
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Awareness days have become more than just fun dates to celebrate quirky topics—they’re now powerful tools for marketers. From impactful days like International Women’s Day to delicious ones like National Chocolate Day, these calendar moments give brands a reason to connect with audiences, drive engagement and show their values in action. In 2026, planning around…
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As we wrap up November, brands haven’t just been leaning into the festive season — they’re tapping into real purpose, bold ideas and culturally relevant moments. This month’s consumer marketing round-up is a mix of creativity, empathy and smart storytelling. If you’re wondering where the Christmas campaigns are, we’ve left them out on purpose —…
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Once defined by early morning queues and in-store chaos, Black Friday has evolved into a digital-first, month-long retail strategy. What began as a single day of sales now reflects a much broader shift in consumer behaviour — and a fundamental change in how brands plan and execute seasonal marketing activity. From the High Street to…
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Few TV shows have dominated social media quite like The Celebrity Traitors. The hit BBC series has taken an already addictive format and turned it into the ultimate talking point of the season. From cryptic castle teasers to a star-studded line-up, the show’s marketing built anticipation long before the first episode aired — and the…
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