Valentine’s Day used to be straightforward: roses, candlelit dinners and boxes of chocolates pushing romantic love front and centre. But in recent years, something different has been bubbling up in the world of marketing — a wave of Anti‑Valentine’s campaigns that target singles, poke fun at tradition, celebrate self‑love and acknowledge the diverse ways people…
Read more >
Awareness days have become more than just fun dates to celebrate quirky topics—they’re now powerful tools for marketers. From impactful days like International Women’s Day to delicious ones like National Chocolate Day, these calendar moments give brands a reason to connect with audiences, drive engagement and show their values in action. In 2026, planning around…
Read more >
As we wrap up November, brands haven’t just been leaning into the festive season — they’re tapping into real purpose, bold ideas and culturally relevant moments. This month’s consumer marketing round-up is a mix of creativity, empathy and smart storytelling. If you’re wondering where the Christmas campaigns are, we’ve left them out on purpose —…
Read more >
Once defined by early morning queues and in-store chaos, Black Friday has evolved into a digital-first, month-long retail strategy. What began as a single day of sales now reflects a much broader shift in consumer behaviour — and a fundamental change in how brands plan and execute seasonal marketing activity. From the High Street to…
Read more >
Few TV shows have dominated social media quite like The Celebrity Traitors. The hit BBC series has taken an already addictive format and turned it into the ultimate talking point of the season. From cryptic castle teasers to a star-studded line-up, the show’s marketing built anticipation long before the first episode aired — and the…
Read more >
As the darker evenings draw in and brands begin gearing up for Christmas, we’re looking back on October’s spooktacular mix of bold, funny and creative consumer marketing campaigns. From high-concept collabs to perfectly timed social stunts, this month’s round-up proves that great consumer engagement often comes from the simplest ideas. 1. Rightmove celebrates 25 years…
Read more >
As the days get cooler and the colours on supermarket shelves deepen, it’s clear the change of season isn’t just outside — it’s on product packaging too. Whether it’s a summer rebrand bursting with colour, a winter refresh that leans on nostalgia or the current wave of autumnal designs taking over shelves, seasonal packaging helps…
Read more >
Once upon a time, brands fought for thumb-stopping visuals. Today, it’s all about audio trends. As social platforms evolve, sound has become one of the most powerful storytelling tools available to brands. What started with TikTok has quickly spread across Instagram Reels and YouTube Shorts, creating a shift from silent scrolling to a sound-on experience…
Read more >
For brands, there’s no higher endorsement than a consumer choosing to share their campaign with friends, family or followers. While paid media guarantees reach, organic reposts give campaigns an authenticity and cultural weight that money can’t buy. But why do some activations spark shares while others barely make it past the brand’s own channels? The…
Read more >
