Imagine you need a new protein bar. You could Google “best protein bars UK,” open five tabs and compare a few options yourself. Or you could ask an AI assistant: “What’s a good high-protein snack in the UK, under 200 calories, that tastes great and costs less than £2?” That second behaviour is becoming mainstream….
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Is your marketing strategy actually working? It’s easy to get caught up in the day-to-day of marketing, posting on social, working with influencers, securing PR coverage or running paid ads. But being busy doesn’t necessarily mean your marketing is effective. A successful marketing strategy isn’t about being everywhere or constantly producing more content. It’s about…
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August has delivered some seriously creative marketing campaigns, with brands finding increasingly imaginative ways to turn everyday behaviours, entertainment and culture into opportunities for engagement. This month’s strongest campaigns show that the best ideas often start with a simple consumer truth. Whether it’s reminding Tesco shoppers about rewards they have forgotten, giving McDonald’s fans the…
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For consumer brands, the appeal of viral marketing is obvious: millions of views, thousands of shares and impactful moments that get everyone talking. Everyone wants to go viral, but going viral isn’t the same as building a brand. A campaign can rack up impressive numbers and still leave people asking, “Who was that actually for?”…
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When it comes to the best marketing campaigns of July 2026, brands showed that the strongest creative ideas don’t always need to be complicated. From football-inspired reactive marketing to playful product innovations and campaigns built around everyday consumer behaviours, this month’s standout work found clever ways to connect with audiences. These campaigns combined cultural relevance,…
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For years, brands have focused on growing their social media following. The bigger the audience, the greater the perceived success. With organic reach becoming increasingly difficult to achieve and consumers overwhelmed by content, brands are beginning to prioritise brand engagement over audience size. The question is no longer “How many followers do we have?” but…
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When it comes to the best marketing campaigns of June 2026, brands proved that humour and cultural relevance remain powerful tools for capturing attention. From Snickers transforming a long-running brand rivalry into a social experiment to Hilton tapping into football fandom ahead of England’s World Cup fixtures, this month’s standout work found fresh ways to…
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Creating content without a clear direction can quickly lead to inconsistent messaging, missed opportunities and wasted resources. Whether you’re looking to build brand awareness, improve your search visibility or generate leads, a content marketing plan provides a roadmap for success. By documenting your goals, audience insights and content priorities, you can ensure every piece of…
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Today, influencer marketing sits firmly at the centre of brand building, content creation and performance strategy. It’s no longer something brands “add on” to a campaign — and those still treating it that way are already starting to feel the difference. The industry itself continues to grow rapidly, now valued at over $30 billion globally,…
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