As the darker evenings draw in and brands begin gearing up for Christmas, we’re looking back on October’s spooktacular mix of bold, funny and creative consumer marketing campaigns. From high-concept collabs to perfectly timed social stunts, this month’s round-up proves that great consumer engagement often comes from the simplest ideas. 1. Rightmove celebrates 25 years…
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As the days get cooler and the colours on supermarket shelves deepen, it’s clear the change of season isn’t just outside — it’s on product packaging too. Whether it’s a summer rebrand bursting with colour, a winter refresh that leans on nostalgia or the current wave of autumnal designs taking over shelves, seasonal packaging helps…
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Once upon a time, brands fought for thumb-stopping visuals. Today, it’s all about audio trends. As social platforms evolve, sound has become one of the most powerful storytelling tools available to brands. What started with TikTok has quickly spread across Instagram Reels and YouTube Shorts, creating a shift from silent scrolling to a sound-on experience…
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For brands, there’s no higher endorsement than a consumer choosing to share their campaign with friends, family or followers. While paid media guarantees reach, organic reposts give campaigns an authenticity and cultural weight that money can’t buy. But why do some activations spark shares while others barely make it past the brand’s own channels? The…
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The 1st of September has quietly become more than just a page turn on the calendar. Online, it signals the start of autumn – a season people can’t wait to welcome with open arms (and pumpkin-spiced lattes). It also sets the tone for many of the September marketing trends brands will lean into throughout the…
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Influencer marketing has firmly established itself as a powerful tool for brands. But as the landscape matures, we’re seeing a shift away from mega influencers and celebrity endorsements towards a more grassroots, authentic approach: the micro-influencer. These smaller-scale creators may not boast millions of followers, but what they lack in reach they more than make…
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As August draws to a close, we’re exploring how brands across the UK and beyond have blended creativity with cultural relevance to capture attention. From socially impactful campaigns to playful brand collaborations, this month proves that clever consumer marketing not only engages audiences but also drives real results. Whether it’s celebrating sport, food, lifestyle, or…
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As summer hits its stride, brands across the UK and beyond have dialled up the creativity — delivering some of the boldest and most culturally relevant consumer marketing campaigns we’ve seen all year. From playful product drops and reactive headlines to campaigns with social impact, July proves that clever media use and cultural relevance continue…
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Not long ago, “search” meant Google — full stop. But today, discovery is happening all over the digital landscape. Whether it’s asking ChatGPT to recommend a protein shake, watching TikTok videos for holiday inspiration, or scrolling Reddit for the best coffee machine, the way we discover information is more fragmented than ever. For brands and…
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