It would be a challenge to enter any store, not just specialist health and beauty shops, and not encounter a plethora of coconut products. From water to oil, flour to sugar, milk to the fruit itself, the infiltration of this mighty drupe (apparently the correct botanical term for a coconut), is immense. And, it’s not…
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With day one of Rio 2016 finally upon us, it’s hard not to feel slightly envious that the spectacle that is the Olympics games is not coming back to London… Remember all those reports that stated Rio would not be ready in time, and London was being teed up to potentially take on the world’s greatest…
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This month the Escapade team has been graced with the company of super intern Emily Mulligan, who this week shares her thoughts on the changing facade of health pr campaigns! Lena Dunhams famous quote ‘It aint about the ass it’s about the brain’ has shown the new revolution of exercising for wellbeing not just to…
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After being terribly dubious and judging of others, I downloaded Pokémon Go on Thursday night to see what all the fuss was about. Within minutes, a Bulbasaur appeared in my lounge, I panicked and shut the app, only to find it had followed me to my bedroom later. Catching my first Pokémon was apparently all…
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As a nation we can’t get enough of the stuff, protein has been the ‘in’ word for a few years and now it’s not just reserved for those innovative trend followers. It was reported recently that half of UK consumers are now aware of the health benefits of protein. That statistic shows a huge movement…
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How many times have you exclaimed ‘I want one of those’? From designer handbags and shoes to the latest beauty products, I think all of us are guilty of a little product lust at some point or another. But only recently have I stared to desire the fitness and wearable tech! Fitness technology began with…
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The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the country. Shoppers are challenging the retail landscape hard; demanding resonate value, whether that be driven…
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I can count on one hand the amount of white bread I have purchased this year. I rarely venture down the bread isle unless it’s for a special occasion or meal – there is far too much temptation! Pizza on the other hand, whether in the form of take away, oven, dough made from scratch…
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The Escapade team are bouncing with delight after being appointed by Atom Trampoline Park to support the strategic launch of its new leisure facility, with the first site due to open in the coming weeks in Reading. The account will sit with our Sport, Health & Wellbeing PR team, utilising the both team experience in this…
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