This week the UK’s Chief Medical Officers released a new report setting out guidelines for physical activity for all age groups, updating the earlier study carried out in 2011. Evidence now demonstrates that there is no minimum amount of physical activity required to achieve some health benefits. The previous requirement for a 10-minute bout of…
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With increasing numbers of workplaces introducing a dogs allowed policy many studies have now been done to explore the positive wellbeing effects that the presence of dogs in offices can have on the employees. An example of a corporation which allows dogs into their workspaces is Google – coining their office dogs “dooglers.” Mars Petcare…
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2019 is a year in which messages of body positivity and self-love are becoming increasingly prevalent. The theme of this year’s Mental Health Awareness Week was ‘Body Image.’ Nike is just one of many big brands who are on board with the increasing message about all bodies being beautiful. For a long time clothing brands…
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This year we’re excited to bring you a monthly instalment of short interviews, with some of our favourite digital influencers. Hopefully this will help you get know the face behind the page, and how best to collaborate with these guys on upcoming campaigns! We’re kicking our #GETTOKNOW feature with one of our fitness and business…
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Coconut Collective has appointed consumer lifestyle PR agency Escapade to manage the PR activity to support the recent launch of its new 100% organic Thambili, or ‘King’ Coconut waters and milk product range in the UK. The activity will focus on its Original King Coconut Water and flavoured range, alongside the Coconut Collective’s dairy and…
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There was a time when the idea of closely collaborating with a competitor brand would have sent shivers all the way down to your sneakers! Brands were inclined to keep themselves to themselves, focusing more on who they are, rather than who their customers actually are. Strength of brand, and mass brand awareness, seemed to…
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It was only little over a year ago that Instagram raised the maximum length on a video from 15 seconds to one minute, however in a short space of time, video has rapidly become the most favoured visual media for consumers engaging with social media content. By 2020, Cisco predicts that global internet traffic from…
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Back in 2009, hashtags belonged to Twitter. Designed initially to group together news topics, they have now developed into a mini language and world of their own, and it’s now Instagram that owns hash-tagging! With no character limit, we can hashtag to our heart’s content! And there’s not a day that goes by that doesn’t…
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Berkshire based consumer PR agency Escapade PR completes management buyout from parent company CCgroup Berkshire based consumer PR agency Escapade PR (that’s us!) has completed a management buyout from parent company CCgroup, led by Managing Director Lynne Goddard and Associate Director Rhianon Williams. The agency will continue to operate from its office in Reading, Berkshire,…
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