The free from food market has been on the (pretty steep) incline for a few years now and is showing no signs of stopping. Between January and March this year, more than half of us bought a free from product, according to Kantar Worldpanel. A fashion emerged among young people to eat a free from…
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The annual fitness trends report from the American College of Sports Medicine (ACSM), has for the second year in a row cited wearable technology as the number one fitness trend for 2017. The survey is a benchmark for trends across the health and fitness industry, and is a staple guide for health and fitness industry professionals….
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I may have already mentioned on this blog that I’m a big fan of shopping, and that doesn’t stop at clothes, shoes, bags in fact you name it, but extends to food too. Working with so many scrummy food brands, I’m always checking out the latest additions to the aisles and giving them a test…
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Everyone knows that Christmas is a time of excess – we are all guilty of overindulging and overspending. We consumed a whopping 10 million turkeys in the UK last Christmas and every year, on average, we spend up to £700 on gifts at Christmas! So here’s what we will get through this festive season: 10,000…
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We are pleased to announce that we have been appointed by Scratch Meals to manage the PR activity around the launch of its new Fit Kitchen brand! The fresh food company will be expanding into the growing healthy ready made meal market, fulfilling the growing consumer demand for intrinsically healthy, convenient products. Sales Director Daniel Litchfield,…
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I’ve always been active, even as a child, the phrase ‘ants in pants’ springs to mind, but recently I’ve noticed I am spoilt for choice when it comes to keeping me active. I find nothing more pleasurable than punching away life’s stresses in a Les Mills Class at the gym or enjoying a little pitch…
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With sportswear now fashionable, so many more opportunities to get fit and celebrities leading the way, it’s no surprise that the UK sportswear market and the need for sports pr is growing rapidly. By 2019, the sportswear market is set to exceed £8bn and between now and then is predicted to grow at an average…
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Joe Wicks. The self-confessed ‘man on a mission‘ to rescue people from the awful dieting industry’. With nearly 200k followers on Twitter and a cool 1.4m on Instagram… countless media articles, cookery slots on prime time TV, two record-breaking bestselling books and tens of thousands of clients signed up to his 90-day SSS (shift, shape,…
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With numerous buzz words and ‘health’ trends increasingly infiltrating our everyday life, it comes as no surprise that the term wellbeing is breaking away as a consumer category of its own. And one that is permeating all markets; from food, drink, health and fitness, right through to fashion, beauty and consumer technology. Wellbeing is everywhere,…
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