The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the country. Shoppers are challenging the retail landscape hard; demanding resonate value, whether that be driven…
Read more >
I can count on one hand the amount of white bread I have purchased this year. I rarely venture down the bread isle unless it’s for a special occasion or meal – there is far too much temptation! Pizza on the other hand, whether in the form of take away, oven, dough made from scratch…
Read more >
The Escapade team are bouncing with delight after being appointed by Atom Trampoline Park to support the strategic launch of its new leisure facility, with the first site due to open in the coming weeks in Reading. The account will sit with our Sport, Health & Wellbeing PR team, utilising the both team experience in this…
Read more >
I love the debate that ensues in the office following the release of a major piece of research and often the racier headline grabbing Omnibus studies too. Even when the study is seriously robust, like the data released last week by the Office for National Statistics on personal wellbeing, it is human nature to query…
Read more >
Just one week after we all swore to make 2016 the year where we finally stub out those stinky cigarettes for good, or shift that niggly bit of excess weight that has become a permanent fixture around our midriff, we’ve given up! That’s right. We’ve given up! And some people didn’t even make it to 24 hours,…
Read more >
We are pleased to announce that we have boosted our portfolio of food and drink clients after being appointed by Rejuvenation Water and Wild Thing paleo bars. The accounts will sit across our Food & Drink and Sport, Health & Wellbeing PR sectors, with both products targeting both food and active lifestyle enthusiast. Kris Ingham, Founder of Rejuvenation…
Read more >
With a brand transformation, new product launch and an exciting celebrity campaign kicking off this week, it is fair to say that our lovely client POM Wonderful has had a jam-packed and incredibly exciting start to 2015… Renowned for being made from only authentic Californian pomegranates, POM Wonderful 100% Pomegranate Juice from concentrate has launched…
Read more >
This week the consumer PR team at Escapade has been joined by the lovely Beth Glover who is currently in her final year of studying English Language and Communication at Cardiff University. As part of her induction into the wonderful world of PR, we tasked Beth to write her first ever blog post on any topic or…
Read more >
Now a major social platform for both businesses and individuals, Instagram is threatening the likes of Twitter to take the throne as the most used social media site, recently surpassing Twitter in terms of the number of active monthly users. This means that your photos of pets, scenic sunsets and just about everything else are…
Read more >
