Coconut Collective has appointed consumer lifestyle PR agency Escapade to manage the PR activity to support the recent launch of its new 100% organic Thambili, or ‘King’ Coconut waters and milk product range in the UK. The activity will focus on its Original King Coconut Water and flavoured range, alongside the Coconut Collective’s dairy and…
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This week The Grocer published its annual Dairyman special, underpinned by its exclusive consumer research to find out the truth behind attitudes to dairy, and the impact this is having on the market. Almost quarter (24%) of shoppers are already thinking about cutting back on the amount of dairy they consume, with this figure rising…
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It was only little over a year ago that Instagram raised the maximum length on a video from 15 seconds to one minute, however in a short space of time, video has rapidly become the most favoured visual media for consumers engaging with social media content. By 2020, Cisco predicts that global internet traffic from…
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Back in 2009, hashtags belonged to Twitter. Designed initially to group together news topics, they have now developed into a mini language and world of their own, and it’s now Instagram that owns hash-tagging! With no character limit, we can hashtag to our heart’s content! And there’s not a day that goes by that doesn’t…
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The free from food market has been on the (pretty steep) incline for a few years now and is showing no signs of stopping. Between January and March this year, more than half of us bought a free from product, according to Kantar Worldpanel. A fashion emerged among young people to eat a free from…
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The annual fitness trends report from the American College of Sports Medicine (ACSM), has for the second year in a row cited wearable technology as the number one fitness trend for 2017. The survey is a benchmark for trends across the health and fitness industry, and is a staple guide for health and fitness industry professionals….
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I may have already mentioned on this blog that I’m a big fan of shopping, and that doesn’t stop at clothes, shoes, bags in fact you name it, but extends to food too. Working with so many scrummy food brands, I’m always checking out the latest additions to the aisles and giving them a test…
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Everyone knows that Christmas is a time of excess – we are all guilty of overindulging and overspending. We consumed a whopping 10 million turkeys in the UK last Christmas and every year, on average, we spend up to £700 on gifts at Christmas! So here’s what we will get through this festive season: 10,000…
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I’ve always been active, even as a child, the phrase ‘ants in pants’ springs to mind, but recently I’ve noticed I am spoilt for choice when it comes to keeping me active. I find nothing more pleasurable than punching away life’s stresses in a Les Mills Class at the gym or enjoying a little pitch…
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