Last weekend, Emerald Fennell’s “Wuthering Heights” hit cinemas with a Valentine’s Day premiere — and the conversation online hasn’t let up. Critics are split: some applaud the daring reimagining of the Brontë classic, while others think it strays too far from the source material. But the real buzz isn’t about plot or performances — it’s…
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Valentine’s Day used to be straightforward: roses, candlelit dinners and boxes of chocolates pushing romantic love front and centre. But in recent years, something different has been bubbling up in the world of marketing — a wave of Anti‑Valentine’s campaigns that target singles, poke fun at tradition, celebrate self‑love and acknowledge the diverse ways people…
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Meta has announced that it’s now testing a new app called Vibes — a short-form video platform where AI generates every clip exclusively. Right now, it’s being trialled in Brazil and Mexico. The idea is simple: a feed of AI-created content, no human creators required. It’s impressive from a technological standpoint, but it also raises…
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In the aftermath of the Christmas period, brands have kicked off the new year with a host of consumer marketing campaigns that mix creativity, humour and cultural relevance. From playful pop culture tie-ins to clever influencer content, these campaigns show that great brand engagement often comes from simple, well-timed ideas. Here’s our round-up of our…
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Instagram has quietly introduced a major change over the past few weeks: creators and brands can now include only five hashtags per post or Reel, down from the previous 30-hashtag maximum. This update is part of a broader shift in how the platform prioritises discovery, relevance and performance. Hashtags are no longer the main driver…
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If you’ve been scrolling through Instagram or TikTok, you’ve probably noticed that shopping is happening everywhere. Products pop up in your feed, in short videos and even in live streams—and before you know it, you’re adding them to your cart without leaving the app. This is what we mean when we talk about social commerce…
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Health-led eating continues to evolve, and M&S’s latest food health trends report offers a clear snapshot of what consumers are prioritising right now. Rather than restrictive diets or short-lived wellness fads, the focus has shifted to everyday optimisation — small, intentional food choices that support long-term health. From fibre-first shopping habits to a growing interest…
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January is far more than the start of a new calendar year — it’s a unique month for consumer behaviour. The January Reset is the time in which we reassess priorities, set intentions and explore new routines. After the high-spend, indulgence-heavy months of November and December, many of us shift focus to balance, wellness and…
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Awareness days have become more than just fun dates to celebrate quirky topics—they’re now powerful tools for marketers. From impactful days like International Women’s Day to delicious ones like National Chocolate Day, these calendar moments give brands a reason to connect with audiences, drive engagement and show their values in action. In 2026, planning around…
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