TikTok’s comment section has always been more than a place for audiences to share their thoughts. It’s where conversations take off, trends develop and brands get a glimpse into what their audiences really care about. Now, TikTok is giving those conversations even more creative potential. The platform is introducing four new ways to respond to…
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Choosing the right marketing support can make a significant difference to how your brand grows. But with so many services, channels and agencies to choose from, knowing where to start isn’t always straightforward. A full-service marketing agency brings different areas of expertise together to help businesses build brand awareness, reach their target audiences and deliver…
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September was a strong month for brands, with work that turned everyday moments into something worth talking about. Commutes, reading habits, dad lore, girls’ football teams and a very glam corner of British culture all became creative territory. Let’s take a look at five of the best marketing campaigns of September 2026 and the creative…
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Imagine you need a new protein bar. You could Google “best protein bars UK,” open five tabs and compare a few options yourself. Or you could ask an AI assistant: “What’s a good high-protein snack in the UK, under 200 calories, that tastes great and costs less than £2?” That second behaviour is becoming mainstream….
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Is your marketing strategy actually working? It’s easy to get caught up in the day-to-day of marketing, posting on social, working with influencers, securing PR coverage or running paid ads. But being busy doesn’t necessarily mean your marketing is effective. A successful marketing strategy isn’t about being everywhere or constantly producing more content. It’s about…
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August has delivered some seriously creative marketing campaigns, with brands finding increasingly imaginative ways to turn everyday behaviours, entertainment and culture into opportunities for engagement. This month’s strongest campaigns show that the best ideas often start with a simple consumer truth. Whether it’s reminding Tesco shoppers about rewards they have forgotten, giving McDonald’s fans the…
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If you’re building a marketing strategy, you’ll often hear the terms earned, owned and paid media. But what do they actually mean, and how should they work together? Put simply: Each has a different role to play. And while you don’t necessarily need to invest equally in all three, understanding how earned, owned and paid…
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For consumer brands, the appeal of viral marketing is obvious: millions of views, thousands of shares and impactful moments that get everyone talking. Everyone wants to go viral, but going viral isn’t the same as building a brand. A campaign can rack up impressive numbers and still leave people asking, “Who was that actually for?”…
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If you’re considering working with a PR agency, one of the first questions you may have is whether you need ongoing support or a one-off campaign. A PR retainer provides ongoing strategic and media support, while a PR campaign focuses on a specific objective, launch or moment in time. So, which is better for your…
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