This week, Waitrose launched its annual Food & Drink Report, offering a snapshot of how the nation is shopping, cooking and snacking as we wrap up 2025. Based on thousands of customer responses and real in-store sales data, the report highlights a consumer mindset shaped by cost-of-living pressures, changing lifestyles and a renewed appreciation for…
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As we wrap up November, brands haven’t just been leaning into the festive season — they’re tapping into real purpose, bold ideas and culturally relevant moments. This month’s consumer marketing round-up is a mix of creativity, empathy and smart storytelling. If you’re wondering where the Christmas campaigns are, we’ve left them out on purpose —…
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Christmas ad season is here, and 2025’s campaigns are bringing the perfect blend of nostalgia, humour and festive magic. From familiar faces and beloved characters to cinematic storytelling and real-life heroes, this year’s ads remind us why we can’t help but get swept up in the holiday spirit. From tears to laughs, here’s a roundup…
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Once defined by early morning queues and in-store chaos, Black Friday has evolved into a digital-first, month-long retail strategy. What began as a single day of sales now reflects a much broader shift in consumer behaviour — and a fundamental change in how brands plan and execute seasonal marketing activity. From the High Street to…
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Few TV shows have dominated social media quite like The Celebrity Traitors. The hit BBC series has taken an already addictive format and turned it into the ultimate talking point of the season. From cryptic castle teasers to a star-studded line-up, the show’s marketing built anticipation long before the first episode aired — and the…
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As the darker evenings draw in and brands begin gearing up for Christmas, we’re looking back on October’s spooktacular mix of bold, funny and creative consumer marketing campaigns. From high-concept collabs to perfectly timed social stunts, this month’s round-up proves that great consumer engagement often comes from the simplest ideas. 1. Rightmove celebrates 25 years…
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As household budgets remain under pressure and financial anxiety continues to dominate headlines, many would expect consumers to be cutting back across the board. Yet one behaviour appears to be standing firm — the art of treating ourselves. From a takeaway coffee to a bar of premium chocolate, small luxuries are quietly thriving, offering affordable…
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As the days get cooler and the colours on supermarket shelves deepen, it’s clear the change of season isn’t just outside — it’s on product packaging too. Whether it’s a summer rebrand bursting with colour, a winter refresh that leans on nostalgia or the current wave of autumnal designs taking over shelves, seasonal packaging helps…
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Once upon a time, brands fought for thumb-stopping visuals. Today, it’s all about audio trends. As social platforms evolve, sound has become one of the most powerful storytelling tools available to brands. What started with TikTok has quickly spread across Instagram Reels and YouTube Shorts, creating a shift from silent scrolling to a sound-on experience…
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