April delivered a strong mix of cultural relevance, smart brand extensions and nostalgia-led storytelling across consumer marketing. From April Fools’ humour that almost fooled us to timely cultural tie-ins with the London Marathon and The Devil Wears Prada 2 that landed at exactly the right moment, here are five campaigns that stood out this month….
Read more >
If Meta’s latest updates tell us anything, it’s that platforms are doubling down on people. From incentivising creators to refining how content is distributed, the direction of travel is clear. For brands, success on Facebook and Instagram is becoming less about polished assets and more about personality, presence and platform-native behaviour. Here’s what’s changed this…
Read more >
Health is no longer sitting at the edges of food and drink. It’s becoming the main event. Recent analysis highlighted by The Grocer shows that the fastest-growing food and drink brands in the UK are overwhelmingly health-led, pointing to a wider shift in what consumers now value when they shop. Drawing on rankings from Alantra,…
Read more >
Social media moves fast. Trends appear overnight, memes spread in hours and conversations evolve in real time. For brands, this presents a huge opportunity. When done well, creating or reacting to a social moment can turn a simple post into national headlines and widespread media coverage, amplifying reach well beyond digital platforms. In today’s media…
Read more >
March has delivered another strong mix of creative consumer marketing — from experiential billboards and humorous social content to campaigns built on real human behaviour. Across the UK and beyond, brands have tapped into cultural moments like International Women’s Day and Mother’s Day, everyday shopping habits and social rituals to create work that feels both…
Read more >
Gen Z (born 1997–2012) and Millennials (born 1981–1996) are two of the most influential consumer groups shaping the UK food and drink industry today. While Millennials remain the largest generational cohort in the UK, Gen Z’s spending power is growing rapidly as more enter the workforce and their disposable income increases. Together, these audiences are…
Read more >
When Meta launched Threads in 2023, many questioned whether the world really needed another text-based social platform. Fast forward to 2026 and the conversation is shifting. Threads has continued to grow, introduce new features and steadily position itself as a genuine competitor to X. So, what’s driving its momentum, and should brands be paying attention?…
Read more >
Every March, brands and organisations mark Women’s History Month, and particularly International Women’s Day (8th March), by celebrating the achievements of women while recognising the progress still to be made toward gender equality. For PR and marketing teams, these moments are opportunities to create campaigns that genuinely resonate. The most impactful campaigns go above and…
Read more >
February has delivered a strong slate of consumer marketing work, with brands leaning into big ideas, bold creative executions and timely cultural moments. From experiential to social‑first formats, here are our favourite campaigns that grabbed attention this month — and what makes them worth talking about. 1. Maltesers Celebrates Life’s Lighter Moments Maltesers celebrates its…
Read more >
