As artificial intelligence becomes more prominently used in our society, so does the rise of deepfakes. And this has become worrying. According to HRGrapevine, ‘Microsoft’s president, Brad Smith, said his biggest concern around artificial intelligence is deepfakes’. So, what exactly are they? And why are they becoming more widely talked about in the news? This…
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We’ve barely had time to wipe off our Halloween look and pack away our pumpkins before the TV screens were reminding us of another important holiday- Christmas. Christmas has come early with the spotting of Christmas adverts appearing on our multitude of screens, and we’ve already had some crackers so far! So, what brand had…
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Spooky season is truly upon us. Halloween presents a great opportunity for brands to have some creative fun with their latest consumer PR campaigns. As a consumer PR agency, we are always on the lookout for Halloween campaigns that capture our attention. Whether it’s from the shock factor, a funny moment, or an original creative,…
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It seems Taylor Swift has the magic touch when it comes to making hit albums, starting trends, and breaking numerous records throughout her career. And this doesn’t just begin and end in the music world. Her recent alleged romance with American football star Travis Kelce has seen NFL viewership increase, merchandise sales spike, and brands…
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September signals a time of change. Summer ending. Schools starting. And from a social media point of view, new digital marketing reports being released. In this blog I will be rounding up the latest statistics in social media, from how consumers and brands view the platforms, to the challenges that social media marketers face. So,…
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Here at Escapade, we have loved following the Women’s World Cup! From epic penalty shootouts to the Lionesses reaching a historic final and the overall victory of Spain, it has been an amazing tournament to watch and celebrate! As someone who played in a football team as a young girl (I was the goalkeeper!) it…
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Here at Escapade, we have the honour of being both a consumer PR agency AND a marketing agency. This means we have mastered these industries for our clients individually and together. As the newest member of the team, it has been important for me to understand the key differences between consumer PR and marketing, and…
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Barbie. The original influencer. Officially debuting in 1959 as a creation of Mattel, the iconic doll is about to get a box office makeover with the release of the new Barbie film on 21st July 2023. Starring Margot Robbie and Ryan Gosling, the film has become one of the most highly anticipated movies of the…
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Today Meta has released Threads, a new app created by the Instagram team, which has been released to rival Twitter. With Elon Musk’s takeover at Twitter bringing so many unpopular changes, Mark Zuckerberg’s latest offering seems to be capitalising on that recent downfall. As a consumer PR agency it is important for us to stay…
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