In recent months, TikTok has seen the rise of a new viral trend: “Very demure, very mindful”. This phrase was created by TikToker Jools Lebron and has captured the internet’s attention, with many jumping on the trend by producing thousands of satirical videos that mimic ladylike behaviour and etiquette. For most, the trend is a…
Read more >
It can be hard in the big wide world of food and drink PR to stand out from the crowd. Brands in an already competitive category can find it hard to balance creativity with product focused content across a variety of marketing channels. But there are some brands that are willing to take the risk…
Read more >
It is fair to say that the latest movie in the Deadpool franchise, Deadpool and Wolverine, has taken the box office by storm! Fans have been super excited to see the film for months and the film’s team have definitely been building the buzz in classic Deadpool style! Much like last year’s Barbie release, Deadpool…
Read more >
Today, (24th July 2024) is International Self-Care Day! In the fast-paced world that we live in, taking a moment to focus on self-care is more important than ever! To celebrate, we have rounded up some essential self-care tips to incorporate into your daily routine. 1. Prioritise Your Physical Health Your body is your most important…
Read more >
As a consumer PR agency that specialises in working with food and drink brands, it is important to keep on top of the latest industry news! Recently, Food Dive published an article titled ‘How Influencers are Changing the Way Food and Beverage Companies Harness Social Media’. This blog post will share the top insights from…
Read more >
As reported by Social Media Today, Mark Zuckerberg has launched the first stage of Meta’s AI Studio platform, which will allow influencers on Instagram to create AI versions of themselves that can interact with fans through direct messages. While the growing developments in AI do sound intriguing, it does raise questions about the future of…
Read more >
Despite the many legal battles that TikTok faces in the U.S., the platform is still paving the way in the social media world by introducing new updates to the app. This article provides a roundup of the latest TikTok news, from innovative new tools and integrations, to updates on the legal challenges that could reshape…
Read more >
Empathy is the ability to understand and share the feelings of others. In the context of PR and marketing, this means seeing the world through the eyes of your clients and their customers. It involves understanding their needs, desires, and challenges, and crafting messages that resonate on a deeper level. Here’s why empathy is crucial…
Read more >
The day is finally here! After much anticipation, Bridgerton Season 3: Part 1 has been released on Netflix! For this season, fans are already aware that the spotlight will be held on characters Colin and Penelope, AKA Polin (a nickname that has helped one brand immensely as you can read below), and their developing love…
Read more >
