This week is Mental Health Awareness Week (15th – 21st May 2023) and the theme for 2023 focuses on how to manage Anxiety. It is normal to experience some Anxiety in everyday life. It could be due to starting a new job, having financial worries, or taking an exam, and so anxiety is a natural…
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ChatGPT has certainly got the world talking. As its popularity continues to rise, marketers are finding more ways to use the tool to streamline their work. Here are 5 ways ChatGPT will change Digital Marketing. What is ChatGPT? “ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like…
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It seems like every day there is another news article about the latest developments in artificial intelligence (AI). From the Pope wearing a coat, to Coca-Cola running a new AI competition, this technology is one that keeps expanding daily. As we all try to adjust to this new world, businesses and brands included, here is…
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Following in Twitter’s footsteps, Meta has announced the testing of a new monthly subscription service for Instagram and Facebook verification. According to a news release, ‘Meta Verified’ includes ‘a verified badge that authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach’. Meta is starting to test…
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It seems there has been some trouble at TikTok lately. The video sharing app, usually known for its growing popularity and viral content, has been making negative headlines recently due to data privacy concerns and employee leaks. Here’s a roundup of the recent issues facing TikTok. Britons are urged by Senior MP to delete TikTok…
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ChatGPT has been hitting headlines recently as the world tries to adjust to the growing use of AI technologies. From education to science, advertising to tech companies, the debate of whether we should start to rely on AI to complete work for us is growing. What is ChatGPT? “ChatGPT is a natural language processing tool…
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Have you ever dreamed about having a celebrity or your favourite influencer endorse your brand, but always felt it was out of reach? Digital advertising might just have the answer: Virtual Influencers. What are Virtual Influencers? “By definition, virtual influencers…are fictional computer generated ‘people’ who have the realistic characteristics, features and personalities of humans.” This is to…
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If you’re anything like me, you might be wondering what actually is the metaverse? And why are brands, such as Nike and Adidas, creating virtual items to be displayed and purchased on there? It seems that the metaverse is slowly becoming the future. However, that does not make it any less confusing. In broad terms,…
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Elon Musk’s takeover at Twitter has been quite chaotic to say the least. With many users deactivating their accounts, new interest in the social media channel Mastodon has increased, as users look for an alternative platform. Read on to learn how this platform works and if it is similar to Twitter. Founded in 2016 by…
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