Author: Bethany Hicks

How ChatGPT is shaping the future of AI

ChatGPT has been hitting headlines recently as the world tries to adjust to the growing use of AI technologies. From education to science, advertising to tech companies, the debate of whether we should start to rely on AI to complete work for us is growing. What is ChatGPT? “ChatGPT is a natural language processing tool…
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The Virtual Influencer: Digital Advertising’s Newest Trend for 2023

Have you ever dreamed about having a celebrity or your favourite influencer endorse your brand, but always felt it was out of reach? Digital advertising might just have the answer: Virtual Influencers. What are Virtual Influencers? “By definition, virtual influencers…are fictional computer generated ‘people’ who have the realistic characteristics, features and personalities of humans.” This is to…
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The Metaverse: How retailers and brands are adapting to the future

If you’re anything like me, you might be wondering what actually is the metaverse? And why are brands, such as Nike and Adidas, creating virtual items to be displayed and purchased on there? It seems that the metaverse is slowly becoming the future. However, that does not make it any less confusing. In broad terms,…
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What is Mastodon? – Twitter’s New Rival

Elon Musk’s takeover at Twitter has been quite chaotic to say the least. With many users deactivating their accounts, new interest in the social media channel Mastodon has increased, as users look for an alternative platform. Read on to learn how this platform works and if it is similar to Twitter. Founded in 2016 by…
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YouTube Introduces YouTube Handles

If you are a content creator you may have received an email from YouTube recently asking you to create your own unique channel handle. But what exactly does this mean? And when will this be rolling out across the platform? What is it? YouTube are describing the handles as “a new way for people to…
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