September signals a time of change. Summer ending. Schools starting. And from a social media point of view, new digital marketing reports being released. In this blog I will be rounding up the latest statistics in social media, from how consumers and brands view the platforms, to the challenges that social media marketers face. So,…
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Here at Escapade, we have loved following the Women’s World Cup! From epic penalty shootouts to the Lionesses reaching a historic final and the overall victory of Spain, it has been an amazing tournament to watch and celebrate! As someone who played in a football team as a young girl (I was the goalkeeper!) it…
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Here at Escapade, we have the honour of being both a consumer PR agency AND a marketing agency. This means we have mastered these industries for our clients individually and together. As the newest member of the team, it has been important for me to understand the key differences between consumer PR and marketing, and…
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Barbie. The original influencer. Officially debuting in 1959 as a creation of Mattel, the iconic doll is about to get a box office makeover with the release of the new Barbie film on 21st July 2023. Starring Margot Robbie and Ryan Gosling, the film has become one of the most highly anticipated movies of the…
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Today Meta has released Threads, a new app created by the Instagram team, which has been released to rival Twitter. With Elon Musk’s takeover at Twitter bringing so many unpopular changes, Mark Zuckerberg’s latest offering seems to be capitalising on that recent downfall. As a consumer PR agency it is important for us to stay…
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Mars Chocolate Drinks & Treats is launching a new £1.26m marketing campaign this month, to drive increased awareness and sales of its popular Snickers Ice Cream products during peak ice cream season, with Escapade PR & Marketing appointed as the PR partner for the integrated campaign. Running from 02 July until 26 August 2023, the…
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June 21st marks National Selfie Day, a day dedicated to capturing the perfect self-portrait. With the rise in smartphones with front facing cameras and social media trends, capturing the ideal selfie has become a significant part of living in the digital world. What are selfies? Selfies are self-portraits usually taken on a smartphone camera, at…
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As a consumer PR agency, it is important for us to be able to communicate a brand’s message to its target audience. A huge part of that communication for brands comes from the increased use of social media. However, different age groups respond to social media in different ways. In particular, Gen Z. In this…
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This week is Mental Health Awareness Week (15th – 21st May 2023) and the theme for 2023 focuses on how to manage Anxiety. It is normal to experience some Anxiety in everyday life. It could be due to starting a new job, having financial worries, or taking an exam, and so anxiety is a natural…
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