In the dynamic world of consumer PR, influencer marketing has become an essential tool for brands looking to connect with their target audiences. According to the latest research from Sprout Social, influencers have significant sway over consumer purchasing decisions, with nearly half of all consumers (49%) making daily, weekly, or monthly purchases based on their…
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I recently came across an intriguing article published on NPR about a new Gen Z trend on Instagram, which author Bobby Allyn called ‘Grid Zero’. So, what is it? And why is Gen Z leading the way in this new development? Here is a roundup of what I learnt from the article. Grid Zero Explained…
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April Fools’ Day was a chance for brands to get a bit silly and take risks. Although there has been a recent rise in concerns of misinformation being spread online, April Fools’ Day still remains the time where pulling a light-hearted prank or bending the truth in jest is socially acceptable. This gives brands a…
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The beginning of 2024 saw a new trend coming to the forefront of TikTok- the silent review. Hailed as the alternative version to a ‘Get Ready with Me’ video, this corner of the internet has grown rapidly in the last few months with #silentreviews amassing a current total of 228.7M views. So, what exactly is…
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Social media has become embedded firmly into society. However, that doesn’t mean how people use it has always stayed the same. Two key news pieces that have caught my attention this week have been: In this blog, I will pick apart these trending social media news pieces in more detail to see how social media…
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The Super Bowl is not just about American football. It is also the biggest day in advertising, especially for food brands. According to CBS News, advertisers have reportedly paid ‘$7 million for 30 seconds of air time’ in order to showcase their products or services to ‘an expected audience of more than 100 million viewers’….
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Can you believe it has been nearly 20 years since the original Mean Girls movie was released? Fans of the movie hoping to take a trip down memory lane and revisit the film may have got more than they bargained for with the release of a new version of Mean Girls this year (January 2024)….
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A new year has started, and it brings with it the chance for brands and companies to refresh and reshape their digital marketing approach for 2024. One of the best ways to do that is to see if they can plug into any upcoming digital marketing trends that are relevant to their marketing strategy and…
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Time has flown so fast, but I am happy to say that I have now officially passed my Level 3 Digital Marketing Apprenticeship after a 14-month adventure with Escapade PR and Marketing! Christmas has definitely come early for me, as I can confirm that I will be staying on with the team as a Digital…
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