Mars Chocolate Drinks & Treats is launching a new £1.26m marketing campaign this month, to drive increased awareness and sales of its popular Snickers Ice Cream products during peak ice cream season, with Escapade PR & Marketing appointed as the PR partner for the integrated campaign. Running from 02 July until 26 August 2023, the…
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June 21st marks National Selfie Day, a day dedicated to capturing the perfect self-portrait. With the rise in smartphones with front facing cameras and social media trends, capturing the ideal selfie has become a significant part of living in the digital world. What are selfies? Selfies are self-portraits usually taken on a smartphone camera, at…
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As a consumer PR agency, it is important for us to be able to communicate a brand’s message to its target audience. A huge part of that communication for brands comes from the increased use of social media. However, different age groups respond to social media in different ways. In particular, Gen Z. In this…
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This week is Mental Health Awareness Week (15th – 21st May 2023) and the theme for 2023 focuses on how to manage Anxiety. It is normal to experience some Anxiety in everyday life. It could be due to starting a new job, having financial worries, or taking an exam, and so anxiety is a natural…
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ChatGPT has certainly got the world talking. As its popularity continues to rise, marketers are finding more ways to use the tool to streamline their work. Here are 5 ways ChatGPT will change Digital Marketing. What is ChatGPT? “ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like…
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It seems like every day there is another news article about the latest developments in artificial intelligence (AI). From the Pope wearing a coat, to Coca-Cola running a new AI competition, this technology is one that keeps expanding daily. As we all try to adjust to this new world, businesses and brands included, here is…
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Following in Twitter’s footsteps, Meta has announced the testing of a new monthly subscription service for Instagram and Facebook verification. According to a news release, ‘Meta Verified’ includes ‘a verified badge that authenticates your account with government ID, proactive account protection, access to account support, and increased visibility and reach’. Meta is starting to test…
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It seems there has been some trouble at TikTok lately. The video sharing app, usually known for its growing popularity and viral content, has been making negative headlines recently due to data privacy concerns and employee leaks. Here’s a roundup of the recent issues facing TikTok. Britons are urged by Senior MP to delete TikTok…
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ChatGPT has been hitting headlines recently as the world tries to adjust to the growing use of AI technologies. From education to science, advertising to tech companies, the debate of whether we should start to rely on AI to complete work for us is growing. What is ChatGPT? “ChatGPT is a natural language processing tool…
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