March has delivered another strong mix of creative consumer marketing — from experiential billboards and humorous social content to campaigns built on real human behaviour. Across the UK and beyond, brands have tapped into cultural moments like International Women’s Day and Mother’s Day, everyday shopping habits and social rituals to create work that feels both…
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In today’s fast-paced digital world, social media is a battleground for attention. As platforms flood users with endless content, capturing and holding their attention for even a few seconds is a challenge. This is where short videos come in. With the rise of platforms like TikTok, Instagram Reels and YouTube Shorts, short-form video content has…
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The food industry constantly evolves, with new products hitting shelves and restaurants regularly. But launching a product takes time and effort. Here’s a look at the key steps behind a successful food product launch. 1. Identifying Market Needs: Brands begin by researching consumer trends, such as plant-based diets or clean eating, to spot gaps in…
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Tik Tok has become a household name for many of us. Scrolling through the endless videos of dance trends, fashion advice and recipes inspiration has become second nature to the majority of us. “Originally launched as a short-form video sharing platform, primarily for lipsyncing and dancing videos, TikTok has grown into a fully-fledged video service,…
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Halloween is fast approaching, and brands are once again capitalising on the festivities and being playful with their audiences! We took a look at some of the spookiest campaigns of 2022! 1. Heinz Heinz has released a new version of its condiment designed for vampire influencers – Tomato Blood Ketchup. To promote their new condiment,…
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As we slowly reach November, the excitement of bonfire night and firework displays certainly doesn’t hold back! The crackle of flames, the sweet aroma of toffee apples and the roar of sparklers… it’s a moment we all remember and look forward to this time of year! For years, areas all across the UK have put…
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October marks Black History Month in the UK. Black History Month is an annual recognition of the history, achievements, and influence of African and Caribbean Britons. This month is the perfect opportunity to educate your audience, uplift Black creators and businesses, and advocate change. This year’s theme for Black History Month is ‘Time for Change:…
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