Tik Tok has become a household name for many of us. Scrolling through the endless videos of dance trends, fashion advice and recipes inspiration has become second nature to the majority of us.

“Originally launched as a short-form video sharing platform, primarily for lipsyncing and dancing videos, TikTok has grown into a fully-fledged video service, with content available for all types of viewers.”

The numbers

  • TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year
  • TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022
  • In China, TikTok is accessed by over 600 million users daily
  • TikTok has been downloaded over three billion times

The launch into gaming

An article in the Financial Times has revealed, “TikTok is making a big push into gaming, adding a dedicated tab within the short-form video platform, its first venture into a different entertainment format.”

Gaming itself is a huge industry that is expected to continue growing.  “According to Finances Online, there were 2.69 billion video game players worldwide in 2020, with this rising to 3.07 billion in 2023 based on a 5.6% year-on-year growth forecast.” Since lockdown only strengthened the gaming industry, the profile of our typical “gamer” has become much harder to define.   

TikTok’s step into gaming is certainly a way to expand the platform and reach a wider audience. With Netflix’s launch of mobile games last year, Tik Tok is not alone.

The advancements in social media marketing platforms means they now have the flexibility to tap into multiple areas and have their loyal audience to trial these new ventures. 




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