SPOOKIEST HALLOWEEN BRAND CAMPAIGNS 2022

Halloween is fast approaching, and brands are once again capitalising on the festivities and being playful with their audiences!

We took a look at some of the spookiest campaigns of 2022!

1. Heinz

https://www.youtube.com/watch?v=2hGvv3IQ5gs

Heinz has released a new version of its condiment designed for vampire influencers – Tomato Blood Ketchup.

To promote their new condiment, Heinz has partnered up Toby, a 280-year-old vegetarian vampire influencer and TikToker, who prefers to drink Tomato Blood Ketchup over human blood, and he inspires his fellow vampires to do the same.

“Being a vegetarian vampire and only eating Heinz Tomato Blood comes with a lot of misconceptions,” said Toby.”

2. Twix

What’s Halloween without the treats? You can’t celebrate Halloween without Chocolate! When it comes to delivering campaigns, Twix is well-known for focusing on the left and right sides of its chocolate bars. For Halloween, the brand continued focusing on that but with a spooky twist.

The advert shows five young adults dressed in their Halloween costumes sitting in a circle and playing with an Ouija board. As they keep playing, a gust of wind blows through the room and a “spirit” has taken a bite of a Twix bar. Everyone screams and the ending shot reads “The spirits have decided. Left or right, either is a good decision.”

Twix gave a perfect example of how a brand can tweak an existing campaign and give it a holiday twist.

3. Papa Johns

Papa Johns launched a garlic sauce talisman necklace for Halloween. The campaign shows Papa John pay homage to their 80’s horror film parody series, “Jack!”, with the launch of its first-ever piece of jewellery – the Stranger Bling necklace.

The ad opens with a goldsmith forging a 925-sterling silver (metal) necklace to protect consumers from vampires this Halloween. Immortalizing Papa John’s iconic special garlic dipping sauce, and inspired by cult horror classics, the talisman-style necklace harnesses the mythical power of garlic to protect the wearer against supernatural spirits and is posted by Halloween pizzas.

Which food PR campaign is your favourite?

Our consumer PR agency specialises in connecting everyday brands with everyday people across four core sectors; Consumer PR, Food and Drink PR, Consumer Technology PR and Sport, Health & Wellbeing PR.