Christmas adverts have fast become a staple part of the festive build up, so much so it’s hard to believe that it has only been nearly six years since John Lewis first released their iconic video ‘The Long Wait’, which seemingly spearheaded the start of the Christmas advert revolution! Back in 2011, the advert featuring a boy…
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The recent RAJAR Midas report for Q3, sparked a lively discussion in the Escapade office about just how much time we all spend listening rather than watching, despite the often lauded age of video. All of us listen to something on our commute to and from work, and either the radio or a streaming service…
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With four days to go until Halloween and a weekend ahead of haunting house parties and spooky nights out, it seems Brits are set to spend more than ever on Halloween this year. Traditionally a US holiday, Halloween has been a part of British culture for some time and is now one of the largest…
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I’m a huge fan of lists, lists and trends. An avid reader of the ONS Shopping Basket of Goods, imagine my excitement on discovering the John Lewis 2017 Retail Report. The annual report, released last week, and now celebrating its fifth year, takes us on a brilliant shopping journey (without spending a penny) – how…
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It’s Friday … Nearly the weekend, yay! What are your plans? Will you be meeting up with friends, going away for the weekend or maybe even celebrating a Birthday?! All weekend our social feeds are filled with photos and clips of people having fun on their two well-deserved days off; whether this is sharing a…
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There was a time when the idea of closely collaborating with a competitor brand would have sent shivers all the way down to your sneakers! Brands were inclined to keep themselves to themselves, focusing more on who they are, rather than who their customers actually are. Strength of brand, and mass brand awareness, seemed to…
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Tuesday night saw the return of The Great British Bake Off to our screens but now home to Channel 4, two new presenters, one new judge and 12 new contestants – how would it go down with the viewers? Like the highest scoring bake or as disastrous as Iain’s ‘Binned’ Alaska? Well, not far off…
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Over the weekend the London 2017 Athletic World Championships were all over my telly and all over my twitter! Social media was overwhelmed by #London2017 over the 10 days with everyone joining in on the excitement via social media, as unfortunately not all the million people that applied for tickets to London 2017 were successful….
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Fake News went mainstream back in 2016 after Donald Trump labelled a CNN journalist as “fake news!” at his first press conference as President-elect. And ever since it’s been hard to avoid. Concerns around fake news have since made Brits more wary of clicking on stories from non-traditional media outlets, with Facebook promising to tackle fake…
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