Online retail has become the go to for consumers. And with the world at their fingertips, voucher codes, free delivery, returns and reward points on offer who can blame them? With reported declining footfall on the high street what does this mean for the future of online retail? Figures from The Centre for Retail Research…
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Here at Escapade, my office pod at time of writing (!) is made up of one married, two single and two “taken” PR superstars… And interestingly, considering the even mix of relationship statuses, none of us have yet bought, written, sent, or received a Valentine’s Day card. This should come as no surprise really, as…
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From social media, to review sites and even SEO, the role of digital media has never played such a pivotal part in not only marketing, but increasingly the role of customer service. The way in which consumers can interact with brands is faster, more transparent, and demands a publicly acceptable response or resolution. Regardless of…
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I’m the first to admit it… I’m an online shopaholic. Browsing for new things I don’t need has become my favourite pastime, whether scrolling an app on the train, stalking out new brands on Instagram or ordering dinner because I just can’t face a trip to the supermarket. Remember the days of your order being…
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As I began writing this, I wondered if reviews influenced my purchases. Thinking back over the past week I have read reviews on restaurants, films, make up brushes, clothing and some tech gadgets that I have no idea about. I did this without even realising it. As online retail pr shopping is so widely available,…
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With the plethora of Christmas retail results announced this week, it seems to have been a very happy festive period indeed for the majority of national retailers. Non-food retailers such as House of Fraser, reported an increase in sales of 2.7% with Games Workshop stating 28.2% increase in the long festive lead-up and a whole…
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We are pleased to announce that we have been appointed by Scratch Meals to manage the PR activity around the launch of its new Fit Kitchen brand! The fresh food company will be expanding into the growing healthy ready made meal market, fulfilling the growing consumer demand for intrinsically healthy, convenient products. Sales Director Daniel Litchfield,…
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We have a bit of a tradition in the Escapade office around this time of year, where we all sit around to watch, dissect and criticize the annual helping of festive adverts… All over a small feast of M&S’s latest Christmas food offerings! The concept of “the Christmas advert” is no doubt owned by John Lewis. It’s…
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Cast your mind back to June 2015, when Donald Trump first announced he was going to campaign to be the official Republican candidate in the 2016 US presidential election. We all laughed. Then think back to only July this year, when he actually managed to get voted in as the Republican representative. Still pretty humorous….
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