This week, our latest work placement Rebecca Stacey looks at how AR (Augmented Reality) is making noise in the world of online shopping, with ASOS’s new tool! Online shopping is amazing to be able to choose clothes that you want from the comfort of your own home whether it’s to choose last minute items for…
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April Fools is a great opportunity for brands to trick their consumers and get away with it whilst also securing social media attention and coverage from the media. So were you on the ball Sunday Morning? Or were you shouting to your housemates about the new chocolate mayonnaise that was supposedly joining the Heinz line-up?…
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This Easter, we welcomed our latest work placement Tamara, who has put together some lessons in what they don’t tell you before you graduate and what she’s learnt since studying at university! If you are considering a role in marketing or consumer pr, her tips are worth a read! By Tamara Corcoran For the past three years,…
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We are all guilty of occasionally forgetting to recycle, or maybe accidentally chucking our plastic in the wrong bin when we are rushing out the door. But a study published by ‘Scientific Reports’ last week warned the vast dump of plastic waste swirling in the pacific ocean is now bigger than France, Germany and Spain combined-far…
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Algorithms are an essential part of digital data, that can help marketers really get to grips with their consumers lifestyle and consumption habits. This year, Mark Zuckerberg announced that Facebook would be changing its news feed algorithms to prioritise content from “friends, family and groups”. This comes as no surprise, given Facebook has long been…
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I may have written about shopping here before, it’s almost like I have a shopping problem. I’m not alone though, as rarely a day goes by in our office without a visit from Darrell the DPD man, the friendliest of Yodel delivery ladies, and of course Mr Hermes. And I’m going to make a prediction……
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This month, we’ve been working with a host of some of our favourite influencers from the world of interiors for our client 3M Command! We took the time to speak to award winning blogger Geraldine Tan, who set up Little Big Bell, voted one of the Evening Standard’s Top 5 Instagrams to follow! When did…
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In the Escapade office, we have a variety of “generations” within the team. From the traditional marketing audience terms we’ve become acquainted with, right through to some of the more niche micro generations that have been coined. But how many of us actually really understand what these terms mean? The use of these terms is…
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Two weeks ago, you’d think that KFC was the only business in trouble after the #ChickenCrisis but this week thousands and thousands of businesses we’re affected by nearly 50 cm of snow. It was a snow day for all as employees worked from home and many schools were cancelled. Here at the Escapade office we…
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