Cast your mind back to June 2015, when Donald Trump first announced he was going to campaign to be the official Republican candidate in the 2016 US presidential election. We all laughed. Then think back to only July this year, when he actually managed to get voted in as the Republican representative. Still pretty humorous….
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With numerous buzz words and ‘health’ trends increasingly infiltrating our everyday life, it comes as no surprise that the term wellbeing is breaking away as a consumer category of its own. And one that is permeating all markets; from food, drink, health and fitness, right through to fashion, beauty and consumer technology. Wellbeing is everywhere,…
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My name is Tess, I’m 20 years old and studying Media and Communications at Bournemouth University. Having finished my second year, as part of my degree I now have to complete some work experience in a media field of my choice during the summer break. So here I am, at my first ever week of…
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With day one of Rio 2016 finally upon us, it’s hard not to feel slightly envious that the spectacle that is the Olympics games is not coming back to London… Remember all those reports that stated Rio would not be ready in time, and London was being teed up to potentially take on the world’s greatest…
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This month the Escapade team has been graced with the company of super intern Emily Mulligan, who this week shares her thoughts on the changing facade of health pr campaigns! Lena Dunhams famous quote ‘It aint about the ass it’s about the brain’ has shown the new revolution of exercising for wellbeing not just to…
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Just two months ago, Trinity Mirror announced the launch of its new print newspaper title New Day, just one week after ESI Media axed the print edition of the Independent to focus on its digital footprint. The “politically neutral” New Day launch was supported by a £5m TV ad campaign, targeting those, primarily female, who were “time poor”…
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The way in which consumers are shopping is changing in a big way. The weekly shop is on decline, and demanding consumer lifestyles are driving an increase in the number of convenience, specialist and independent formats popping up across the country. Shoppers are challenging the retail landscape hard; demanding resonate value, whether that be driven…
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The Escapade team are bouncing with delight after being appointed by Atom Trampoline Park to support the strategic launch of its new leisure facility, with the first site due to open in the coming weeks in Reading. The account will sit with our Sport, Health & Wellbeing PR team, utilising the both team experience in this…
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Just one week after we all swore to make 2016 the year where we finally stub out those stinky cigarettes for good, or shift that niggly bit of excess weight that has become a permanent fixture around our midriff, we’ve given up! That’s right. We’ve given up! And some people didn’t even make it to 24 hours,…
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