Berkshire based consumer PR agency Escapade PR completes management buyout from parent company CCgroup Berkshire based consumer PR agency Escapade PR (that’s us!) has completed a management buyout from parent company CCgroup, led by Managing Director Lynne Goddard and Associate Director Rhianon Williams. The agency will continue to operate from its office in Reading, Berkshire,…
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Are you one of the growing consumers that are choosing to browse and shop online on a daily basis? Our latest piece of research into online shopping habits reveals that one is ten consumers make a purchase online every day, with over half admitting to browsing. For a snapshot of our Purple Paper insight you…
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The annual fitness trends report from the American College of Sports Medicine (ACSM), has for the second year in a row cited wearable technology as the number one fitness trend for 2017. The survey is a benchmark for trends across the health and fitness industry, and is a staple guide for health and fitness industry professionals….
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Online reviews are increasingly playing a key role in helping us decide where to eat, what to eat, to watch, to buy, to sell… The list is endless! They are becoming an integral part of who we are, not only as a consumer, but also for the business owner. Research shows that 68% of millennials…
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Here at Escapade, my office pod at time of writing (!) is made up of one married, two single and two “taken” PR superstars… And interestingly, considering the even mix of relationship statuses, none of us have yet bought, written, sent, or received a Valentine’s Day card. This should come as no surprise really, as…
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From social media, to review sites and even SEO, the role of digital media has never played such a pivotal part in not only marketing, but increasingly the role of customer service. The way in which consumers can interact with brands is faster, more transparent, and demands a publicly acceptable response or resolution. Regardless of…
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With the plethora of Christmas retail results announced this week, it seems to have been a very happy festive period indeed for the majority of national retailers. Non-food retailers such as House of Fraser, reported an increase in sales of 2.7% with Games Workshop stating 28.2% increase in the long festive lead-up and a whole…
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We are pleased to announce that we have been appointed by Scratch Meals to manage the PR activity around the launch of its new Fit Kitchen brand! The fresh food company will be expanding into the growing healthy ready made meal market, fulfilling the growing consumer demand for intrinsically healthy, convenient products. Sales Director Daniel Litchfield,…
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We have a bit of a tradition in the Escapade office around this time of year, where we all sit around to watch, dissect and criticize the annual helping of festive adverts… All over a small feast of M&S’s latest Christmas food offerings! The concept of “the Christmas advert” is no doubt owned by John Lewis. It’s…
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