It has been reported by The Drum that during lockdown people have “embraced social media to the point whereby we’ve registered an unprecedented rise in screen time, a 25% increase in engagement on Instagram and TikTok in the past month and a staggering 72% increase on #ad content by influencers.” The use of social…
Read more >
Are you bored of Brexit already? Very rarely do we encounter such a long standing, hotly-debated topic that divides opinion so passionately. For brands, many would consider this a no-go area, tip toeing around what might upset or cause any kind of unwanted backlash. For some however, the opportunity to use the controversy surrounding Brexit…
Read more >
In Instagram’s ongoing bid to be the “authentic” social media platform, the rules around hashtags have recently changed in a bid to rid the popular site of spammy behaviour. From following hashtags to adding them to your Instagram Stories, here are some top tips for brands on how to make sure their hashtag game remains…
Read more >
Where marketers were once more concerned with followers and likes, it seems now with Instagram’s bid to become socials most authentic platform, one of the key measures to deem real success now is engagement! A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts, Instagram influencers with…
Read more >
“The future of search will be about pictures rather than keywords,” stated Pinterest CEO, Ben Silbermann. And with so much consumer and brand weight behind it, it’s no surprise that visual search promises to be a breakout trend of 2019.* Pinterest was first launched in 2010, the same year as Instagram, but after spending many…
Read more >
Who is more likely to say they are influenced by social media pr when it comes to relationships with brands? Like many areas of marketing, It appears there is a quite a substantial gender divide when it comes to online influence. According to recent research* from loyalty insights agency Motif, women are much happier to…
Read more >
If you are looking to use Instagram as a marketing tool, it is not an easy task to make it a success! Simply starting a page is the easy part; you then have to create beautiful content, grow your account, engage with followers, answer DMs, find influencers, the list is endless! Luckily, there are some…
Read more >
Independent restaurant operator Lemoni has appointed Escapade PR & Marketing to help with its plans to launch a number of Greek restaurants across the South East. The campaign will commence with the opening of a new flagship venue at The Oracle, Reading and continue as the company secures more locations over the coming months. Ulysses…
Read more >
When you think of what personifies an online influencer, most of us will automatically think of the young, glossy, pout perfected insta-clones that seem to be saturating the digital world. You know the ones! When social media was in its infancy, especially image and video based platforms, Fashion & Beauty was the category that spurred…
Read more >
