As we scroll through pages of clothes and accessories, we love the simplicity of going on a wild shopping spree in the comfort of our own home. The days of trying on piles of clothes and carrying countless shopping bags are a distant memory as our favorite pastime has moved online. Since the start of…
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The word diet literally means “the kinds of food that a person, animal, or community habitually eats” but in our society nowadays, diet is usually associated with the way in which people are trying to lose weight. With 63% of all UK adults now being classed as overweight or obese – that’s 35 million people…
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Better late than never, the Tokyo 2020 Olympics finally kicked off on July 23, 2021, with yet again another spectacular opening ceremony despite having no live spectators. The opening ceremony not only kicked the games off, but also launched the abundance of advertising campaigns from our much-loved brands, including Coca-Cola, Airbnb, Visa and Procter &…
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Who doesn’t love a delivery? Packages of all shapes and sizes turning up at your door makes it feel like Christmas every day, especially when you can’t even remember what you’ve ordered! With the COVID-19 pandemic forcing us to spend more time at home over the last 18 months, it’s no wonder the popularity of…
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The UEFA EURO 2020 tournament is definitely football, but not quite like we know it! Never the less, as the group stages got underway, it seems football may just been the gem that retailers were hoping for as restrictions starting to ease. The delayed tournament is expected to prompt a much welcome 1 billion boost…
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Following the lockdown restrictions first lifting on 12 April 2021, which saw non-essential retail re-opening, along with pub gardens and gyms, then further lifted on 17 May to allow inside dining, the UK is finally starting to feel a little more “normal” again! Although the hospitality sector was hit hard during the last year, the…
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2020 was a year like no other, where the coronavirus pandemic turned the world upside down and everyone had to adapt to a new (and constantly changing) “normal.” As people were locked away inside, brands also had to adapt to the changing world in ways they hadn’t previously anticipated, in particular, they were encouraged to…
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Along with the amazing NHS staff and all the other front-line workers, supermarkets have to be (in my opinion) hailed as one of the unsung superheroes of the last year. No matter how “locked down” we were, our supermarkets were always there to help keep us fed and hydrated. Due to quarantine, isolations and general…
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As we approach the one-year anniversary of first going into lockdown in the UK, many of us are starting to experience 2 years’ worth of celebrations lost to the COVID-19 pandemic, this of course includes our Mums. How has the pandemic affected consumer buying habits and how we feel around Mother’s Day? Well, the separation…
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