Who doesn’t love a delivery? Packages of all shapes and sizes turning up at your door makes it feel like Christmas every day, especially when you can’t even remember what you’ve ordered! With the COVID-19 pandemic forcing us to spend more time at home over the last 18 months, it’s no wonder the popularity of the subscription box has skyrocketed.
According to the Royal Mail’s new UK Subscription Box Market report, the value of the subscription box market has more than doubled (135%) since 2017 with almost a third of shoppers being signed up to at least one subscription box service. Incredibly, 74% of those people are signed up to more than 1 subscription service and people signed up to four or more subscription services has increased to 56% (previously 37% in 2017).
For many people during the COVID-19 pandemic, regular deliveries helped to ease the ‘lockdown blues’ and more than half of subscription box subscribers commented that they signed up during the pandemic as a way to treat themselves.
Within the last 3 years, purchasing a subscription box as a gift for others has increased by 121% and was most noticeable in 2020 when many families and friends were unable to share as much time together. Corporate companies also turned to gifting subscription services during the COVID-19 pandemic as a “thank you” gesture to their employees who were working from home.
The appeal of the subscription box service is most prevalent within the young shoppers (18-24) with 66% of them having signed themselves up to at least one of the services. However, the age group who holds the most amount of subscription box services are those in the 35-44 category who sign up to an average of 4.6 subscription schemes.
From meal boxes and essential items to luxury treats, educational boxes and books, its hard not to find a subscription box to suit you and your needs. Which subscription service do you use?
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