As a nation we can’t get enough of the stuff, protein has been the ‘in’ word for a few years and now it’s not just reserved for those innovative trend followers. It was reported recently that half of UK consumers are now aware of the health benefits of protein. That statistic shows a huge movement…
Read more >
How many times have you exclaimed ‘I want one of those’? From designer handbags and shoes to the latest beauty products, I think all of us are guilty of a little product lust at some point or another. But only recently have I stared to desire the fitness and wearable tech! Fitness technology began with…
Read more >
The Escapade team are bouncing with delight after being appointed by Atom Trampoline Park to support the strategic launch of its new leisure facility, with the first site due to open in the coming weeks in Reading. The account will sit with our Sport, Health & Wellbeing PR team, utilising the both team experience in this…
Read more >
I love the debate that ensues in the office following the release of a major piece of research and often the racier headline grabbing Omnibus studies too. Even when the study is seriously robust, like the data released last week by the Office for National Statistics on personal wellbeing, it is human nature to query…
Read more >
The use of illustrative words to communicate any given story has always been a given in a PR’s professional toolbox. But in the growing age of visual communication, photography, and more importantly, expressive photography, can explain a story with so much more power than a wordsworth ever could. The saying goes that a picture paints…
Read more >
2014 was the year that healthy eating became cool! We saw the proliferation of ‘clean’ eating, the rise of paleo, a Nutribullet revolution and more chia puddings than you can shake a coconut at. So what diet and healthy-eating foods are set to feature in our meal plans for 2015? From old vegetable friends to…
Read more >
This month I can seamlessly predict what your daily media digestion will mainly consist of – I suspect you have just finished reading about the New Year being THE time to discover a new you? Or maybe you’re wincing at the reality of being one of the 50% of people that have already ditched their…
Read more >
