I’m a huge fan of lists, lists and trends. An avid reader of the ONS Shopping Basket of Goods, imagine my excitement on discovering the John Lewis 2017 Retail Report. The annual report, released last week, and now celebrating its fifth year, takes us on a brilliant shopping journey (without spending a penny) – how…
Read more >
A month ago, we were privileged to be part of the marketing and communications team that launched, The Lexicon Bracknell. We have worked on the project for seven years, so far, and so it was with a great sense of pride that we watched the new town centre quite literally spring into life. Social media…
Read more >
Last week, shopper research and convenience analysts him, revealed that convenience grocery shopping was overtaking the pumps at forecourts across the country as forecourts are no longer seen as petrol stations but rather as convenience stores that also sell petrol. Over the past few years, it is clear that forecourts are taking this transition seriously. …
Read more >
The past couple of weeks has given me a number of travel related panics…! I had what now seems a perfectly timed diversion from the British Airways IT meltdown (phew!) followed by a recent flight cancellation on the third leg of my planned trip to South America, only to be offered flights to travel the…
Read more >
Are you one of the growing consumers that are choosing to browse and shop online on a daily basis? Our latest piece of research into online shopping habits reveals that one is ten consumers make a purchase online every day, with over half admitting to browsing. To Buy or Not to Buy – That is…
Read more >
Online retail has become the go to for consumers. And with the world at their fingertips, voucher codes, free delivery, returns and reward points on offer who can blame them? With reported declining footfall on the high street what does this mean for the future of online retail? Figures from The Centre for Retail Research…
Read more >
Here at Escapade, my office pod at time of writing (!) is made up of one married, two single and two “taken” PR superstars… And interestingly, considering the even mix of relationship statuses, none of us have yet bought, written, sent, or received a Valentine’s Day card. This should come as no surprise really, as…
Read more >
From social media, to review sites and even SEO, the role of digital media has never played such a pivotal part in not only marketing, but increasingly the role of customer service. The way in which consumers can interact with brands is faster, more transparent, and demands a publicly acceptable response or resolution. Regardless of…
Read more >
I’m the first to admit it… I’m an online shopaholic. Browsing for new things I don’t need has become my favourite pastime, whether scrolling an app on the train, stalking out new brands on Instagram or ordering dinner because I just can’t face a trip to the supermarket. Remember the days of your order being…
Read more >
