As 2025 unfolds, we’ve been reflecting on our favourite campaigns that captured our attention in 2024; McDonald’s ‘The Meal’ campaign and the rebranding of La Vieille Ferme wine. McDonald’s ‘The Meal’ Campaign: In May 2024, McDonald’s launched a campaign for Mental Health Awareness Week; ‘The Meal’. This initiative centred around children’s emotional well-being, aiming to spark important conversations about mental health…
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The world of consumer PR is always changing, and 2025 is no different. This year brings plenty of fresh opportunities—and a few challenges—for brands looking to connect more authentically with their audiences. To stay ahead of the game, PR pros need to keep their finger on the pulse. Here are five key trends shaping the…
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Seasonality is a powerful tool in food and drink PR campaigns, allowing brands to align their messaging with consumer preferences and behaviours throughout the year. Leveraging seasonal trends not only boosts brand visibility but also strengthens consumer relationships by tapping into the emotions and traditions tied to specific times of year. Here’s how to optimise…
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Who doesn’t love a freebie? The simple act of offering complimentary products can be a powerful way to engage potential customers, allowing them to try something they might love and, ultimately, add to their shopping basket. Product sampling has been one of the most effective marketing strategies, giving brands the chance to connect with consumers…
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Empathy is the ability to understand and share the feelings of others. In the context of PR and marketing, this means seeing the world through the eyes of your clients and their customers. It involves understanding their needs, desires, and challenges, and crafting messages that resonate on a deeper level. Here’s why empathy is crucial…
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In the dynamic world of consumer PR, influencer marketing has become an essential tool for brands looking to connect with their target audiences. According to the latest research from Sprout Social, influencers have significant sway over consumer purchasing decisions, with nearly half of all consumers (49%) making daily, weekly, or monthly purchases based on their…
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Here at Escapade, we are very familiar with the tests and challenges that the Marketing industry brings. It can be underpinned by many different characteristics, but for me, I think marketers need to be the three C’s – Creative, Collaborative and Changeable. Creative One key trait that Marketers need is a desire to be creative….
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Here at Escapade, we can’t wait for Easter, with its endless supply of chocolate and anticipating what seasonal campaigns may emerge. The start of the year offers several opportunities for brands to get creative and align their campaigns with seasonal events. With Valentine’s Day, Mother’s Day and Easter in close succession, it is important for…
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Who doesn’t like taking a trip down memory lane…? Nostalgia gives us a sense of feeling at home and takes us back to that happy place we all long for. We’re in a time when brands are really focused on the trend of nostalgia as consumers seek the past and to remember those amazing memories…
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