Here at Escapade, we can’t wait for Easter, with its endless supply of chocolate and anticipating what seasonal campaigns may emerge.
The start of the year offers several opportunities for brands to get creative and align their campaigns with seasonal events. With Valentine’s Day, Mother’s Day and Easter in close succession, it is important for relevant brands to utilise these events to enhance their results.
Whether you are you promoting a product which is relevant to a seasonal period or want to put a clever spin on your marketing during these times, there are a lot of opportunities to be creative.
What is Seasonal Marketing?
As defined by Business.com “Seasonal marketing is the practice of adapting your usual marketing plan to the current time of the year.”
There are lots of ways brands can capitalise on the seasonal periods, so it’s important for brands to think about planning ahead.
They can start by asking themselves the following questions.
- What colour schemes can be used to capture seasonal events?
- How can we use social media channels to deliver key messages during this time?
- Is there a particular product that can be aligned with a seasonal period?
- Is there any promotional activity that can be highlighted during this time?
Whilst a number of brands may not offer products that can be suited to an occasion, it offers an opportunity to create something unique or exciting that could appeal to your existing audience and potentially reach a wider audience.
The Benefits
As stated on Business.com, there are several benefits to seasonal marketing. These are:
- Maximise Excitement– consumers get excited to celebrate upcoming holidays with family, friends and loved ones. Use your seasonal campaign to build upon that excitement, perhaps offering holiday deals and promotions.
- Increase Brand Awareness and Traffic– seasonal marketing can attract new customers. This could be from a particular holiday deal that has separated you from the competition, or an inventive exclusive product only for the holidays.
- Increase Sales– seasonal marketing can have a positive impact on sales revenue. Creativity and core seasonal messages can all help consumers feel happy to spend their money with you.
- Meet Customer Needs– make sure your seasonal marketing campaigns are adjusting to what consumers will want or need for the specific holiday celebration. This is a time to be flexible and adjust to meet your target audience where they are.
If you want to learn a little more about Marketing tactics, why not take a look at our blog on From Memories to Marketing: Four Examples of Effective Nostalgia Marketing!
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Sources
https://digitalagencynetwork.com/best-easter-marketing-campaigns-and-ideas-of-all-times/
Blog Cover Photo: klenova/istockphoto.com
Blog Image: oatawa/istockphoto.com
