BEYOND THE SCREEN: THE REAL-LIFE IMPACT OF NETFLIX’S MARKETING IN TRUE CRIME ENTERTAINMENT
With over 270 million subscribers and generating $9.4 billion in revenue in the first quarter of 2024, Netflix has proven to be a dominant force in the entertainment world. One of its most powerful marketing strategies has been capitalising on the growing fascination with the true crime genre. In fact, “Netflix serial killers” searches have…
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