With two bank holidays coming up, there’s no better time to get baking and finally try those sweet treats you’ve had your eye on. Easter is the perfect excuse to fill the house with good smells, invite the family over and show off your latest baking creations. Good Friday Bakes The ultimate Good Friday sweet…
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April Fools’ Day takes place every year on April 1st and it’s that time when companies and brands indulge in pranking their customers. Some deliver pranks that will have you laughing, while others miss the mark entirely. Let’s look at this year’s most memorable campaigns. The Hits: Heinz Dubai BeanzHeinz is no stranger to delivering…
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As March ends, we reflect on the marketing campaigns that grabbed our attention. From launches to creative collaborations, here’s a roundup of the most notable campaigns of the month. Nike Annual Air Max Day Nike’s annual celebration of its iconic Air Max trainers is catching consumers attention. This year, the brand launched the Air Max…
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In today’s fast-paced digital world, social media is a battleground for attention. As platforms flood users with endless content, capturing and holding their attention for even a few seconds is a challenge. This is where short videos come in. With the rise of platforms like TikTok, Instagram Reels and YouTube Shorts, short-form video content has…
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In today’s crowded digital world, building a memorable and trustworthy brand hinges on one key factor: consistency. But how do you ensure that your voice remains strong and cohesive, no matter where it appears? Here’s a simple guide to help you develop a brand voice that’s both consistent and adaptable across all your platforms. Why…
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In today’s digital era, social media has transformed the way brands connect with consumers, with influencer marketing emerging as a powerful tool. Influencer marketing involves partnering with individuals who have a significantly high social media following to promote products, services, or brands. In the food industry, this strategy has proven to be an incredibly effective…
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The food industry constantly evolves, with new products hitting shelves and restaurants regularly. But launching a product takes time and effort. Here’s a look at the key steps behind a successful food product launch. 1. Identifying Market Needs: Brands begin by researching consumer trends, such as plant-based diets or clean eating, to spot gaps in…
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As 2025 unfolds, we’ve been reflecting on our favourite campaigns that captured our attention in 2024; McDonald’s ‘The Meal’ campaign and the rebranding of La Vieille Ferme wine. McDonald’s ‘The Meal’ Campaign: In May 2024, McDonald’s launched a campaign for Mental Health Awareness Week; ‘The Meal’. This initiative centred around children’s emotional well-being, aiming to spark important conversations about mental health…
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Christmas is upon us, and it’s time to indulge in all the festive food and drink delights. Whether you’re planning an intimate dinner, a festive cocktail party, or a grand family feast, there’s something for everyone to make this Christmas extra special. Festive Feast Drink Up Sweet Treats Happy holidays, and may your festive season…
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