Author: Lynne Goddard

FROM NICHE TO MAINSTREAM – THE COCONUT PHENOMENON

It would be a challenge to enter any store, not just specialist health and beauty shops, and not encounter a plethora of coconut products. From water to oil, flour to sugar, milk to the fruit itself, the infiltration of this mighty drupe (apparently the correct botanical term for a coconut), is immense.  And, it’s not…
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LIES, DAMNED LIES AND STATISTICS

I love the debate that ensues in the office following the release of a major piece of research and often the racier headline grabbing Omnibus studies too. Even when the study is seriously robust, like the data released last week by the Office for National Statistics on personal wellbeing, it is human nature to query…
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CREATURES OF CONSUMER HABITS

The recent introduction of the five pence charge for single use carrier bags, got me thinking about how easy it is, or perhaps more likely, how difficult it is, to change the everyday habits of a nation. The Government reports that the five pence charge, already levied in Wales has led to a 79% decrease…
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