In May, the Prime Minister heralded what he thought could be a new ‘Golden Era for Cycling’, as the Government sought to encourage people away from crowded public transport and onto two wheels. And, it would seem that the UK has indeed caught the cycling bug during these extraordinary times. 2020 didn’t start this way…
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The Government has recently announced that from June 15 2020, all non-essential retailers such as fashion, bookshops, home and beauty, will be allowed to open their doors once again. However, it will be a very different experience for everyone when they visit their local high street or shopping centre. Social distancing measures will be in…
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It seems that advent calendars are becoming an increasingly important part of the build-up to Christmas, evidenced by the plethora of articles that have already appeared in the national and high-end lifestyle media, sign-posting shoppers to the best on offer this year. And, if there was any doubt about the growing popularity of advent calendars,…
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This week the UK’s Chief Medical Officers released a new report setting out guidelines for physical activity for all age groups, updating the earlier study carried out in 2011. Evidence now demonstrates that there is no minimum amount of physical activity required to achieve some health benefits. The previous requirement for a 10-minute bout of…
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Escapade is pleased to welcome two new Junior Account Executives, Camilla Hay and Sharn Smith, to its public relations and communications team. Camilla joins the team having already spent some time with the consultancy while studying Human Geography at Cardiff University. Having graduated this summer, she was delighted to accept the offer of a role…
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According to The Independent, M&S sold out of its mojito cans recently following the huge interest on social media surrounding Shadow Home Secretary Diane Abbott’s twitter apology for drinking one on the London Underground. Many social media users expressed solidarity with Diane and posted images of themselves drinking the very same can on the Underground,…
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This week saw the publication of, the Environmental Audit Committee’s report on Sustainability in the Fashion Industry Enquiry. It revealed that that today, people buy and discard clothes faster than ever, getting rid of more than 1m tonnes of clothes a year, with £140m worth going to landfill every year. On average, Britons buy 26.7kg…
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With the Sound of Music highly likely to crop up on our TV screens over the festive break, you may think that this will be about raindrops on roses, or whiskers on kittens. But no, with the latest YouGov Ratings report released earlier this month, we are looking at the popularity of anything and everything…
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It is widely reported that Halloween owes its origins to an ancient Iron Age pagan festival called Sanheim. Sanheim marked the end of summer and kicked-off the Celtic new year, symbolising a time of both death and rebirth, with the end of the harvest season and the beginning of winter. Later, in the mid-eighth century,…
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