If you like keeping up with social media trends, you have come to the right place. Here at Escapade PR, we love a little foresight on what to expect from 2023 when it comes to social media so we’ve decided to shed some light on social media trends that could potentially happen in 2023.
Consumer intelligence platform Talkwalker partnered with award-winning customer engagement platform Khoros to release a Social Media Trends 2023 Global Report to help brands better engage with their audiences on social media.
So, here are the top 10 social media trends of 2023:
Top 10 social media trends 2023
Trend #1
The cookie finally gets dunked – 2023 will bring the beginning of the end for third-party cookies, with consumers being increasingly frustrated by the lack of privacy.
Trend #2
Social media will meet a new social standard – fake news may be getting cleverer, but consumers are wising up too.
Trend #3
Decentralized social networks will be the next big thing – the future of social could be potentially run by consumers, not big businesses.
Trend #4
Multi-sensory social media will provide content for all – the coming years will mean making content for all. And that means formats to suit all the senses from gamification to a fully immersive experience.
Trend #5
Social commerce will rise and fall – social shopping means easy eCommerce. But not everyone is buying it yet.
Trend #6
The metaverse rush will pay off – the race to the metaverse is on. The coming years will reveal who’s going to lead, and who’ll drop out.
Trend #7
Predictive analytics will disrupt marketing – predictive analytics have been making waves across industries. Now we foresee it disrupting marketing.
Trend #8
The environment will no longer be an afterthought – consumers and brands will finally come together for impactful environmental change.
Trend #9
Customer experience will get even more social – social media will be the go-to place for brands to connect with their customers.
Trend #10
Personas are over, you will think ‘communities’ – in 2023, brands will detach themselves away from personas and do more community building, create more loyal engagement, and connect with consumers.
Do you agree with these predictions?
If you want to know more about upcoming trends, check out Escapade’s blog posts on Virtual Influencers, and The Metaverse.
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