This week (September 24 – 30 2018) marks the 15th Recycle Week, a celebration of recycling, organised by WRAP under the Recycle Now brand. The aim of the week is to encourage the public to recycle more, by demonstrating the benefits of recycling items from all around the home. Sustainability is now firmly on the…
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Back in the office since getting back from my holiday and apart from really missing the sun, one thing that I do miss is how effectively businesses in Dubai use Instagram Stories. Every beach club, bottomless brunch, nightclub, bar, restaurant, you name it – displays and promotes all of its daily offers, drink deals, ‘instagramable’…
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Last week, Facebook made a huge announcement regarding a change to its news feed which would affect its two billion users and the three million businesses utilising the platform. Mark Zuckerberg announced that Facebook would be concentrating on the people by having the news feed focus on content that sparks conversations between family and friends,…
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This week in the Escapade office, we discovered the Waitrose Food and Drink report 2017-2018*, which unsurprisingly brought on lots of mini debates! The first question was – can you guess what was in flavour in 2017? The top ten included carbs, protein and blueberries. Brunch also made it into the top 10, where we are…
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How consumers really feel about brand is difficult to measure, but extremely useful to know. Consumer analytics company Foresight Factory has published a study that explores where brands fit into consumers’ emotional landscapes. The research shows that a growing majority of people choose brands that match their personal style and taste, whether they are shopping…
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