Category: Fitness

THE SATURDAY SNOOZE

The science behind sleep has always been disputed, but should pressing that snooze button leave you feeling so guilty? In our modern world, everything moves at such a fast pace that sleep seems to be our last concern.  According to News in Health, “Sleep is as important for good health as diet and exercise. Good…
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FITNESS: A LIFESTYLE CHOICE OR PURELY AESTHETIC?

We live in a world infatuated with fitness, from weight-loss supplements to waist trainers, there is no limit to just how far we will go to achieve that perfect body. According to Insider, in 2020 the majority of fitness influencers reach their viewers through Instagram. Despite the expansion of other media channels such as Tik…
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CAMPAIGNS VS PANDEMIC: THE TOKYO 2020 STORY

Better late than never, the Tokyo 2020 Olympics finally kicked off on July 23, 2021, with yet again another spectacular opening ceremony despite having no live spectators. The opening ceremony not only kicked the games off, but also launched the abundance of advertising campaigns from our much-loved brands, including Coca-Cola, Airbnb, Visa and Procter &…
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HOW HAS COVID-19 IMPACTED THE HEALTH AND FITNESS SECTOR?

Gyms in the UK opened up again (after what felt like FOREVER!) on 12 April 2021, but how has a year of social distancing and lockdown closures affected the health and fitness sector? Pre COVID-19 Cast your minds back to January 2020, when the world had started to become aware of COVID-19 but the impacts were…
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