Category: Entertainment

FROM TV TO TAKEAWAY: HOW POP CULTURE POWERS CONSUMER TRENDS

When it comes to shaping consumer behaviour, pop culture holds major sway — and nothing proves this better than HBO’s The White Lotus. Set against the backdrop of sun-drenched luxury resorts, the show’s Thailand-based third season hasn’t just got us dreaming of island escapes — it’s also had a very real impact on our dinner…
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BRIDGET JONES RETURNS: WHY NOSTALGIA SELLS

Bridget Jones is back, and with her return comes a golden opportunity to revisit one of the most beloved rom-com franchises in film history. Bridget Jones: Mad About the Boy is set to deliver more of the charm, wit, and relatability that made the series a cultural touchstone. But beyond the laughs and tears, there’s…
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TASTE OF CHRISTMAS: HOLIDAY RECIPES & COCKTAILS

Christmas is upon us, and it’s time to indulge in all the festive food and drink delights. Whether you’re planning an intimate dinner, a festive cocktail party, or a grand family feast, there’s something for everyone to make this Christmas extra special. Festive Feast Drink Up Sweet Treats Happy holidays, and may your festive season…
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BLOCKBUSTER BUDGET: DEADPOOL AND WOLVERINE’S EPIC MARKETING COLLABS

It is fair to say that the latest movie in the Deadpool franchise, Deadpool and Wolverine, has taken the box office by storm! Fans have been super excited to see the film for months and the film’s team have definitely been building the buzz in classic Deadpool style! Much like last year’s Barbie release, Deadpool…
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HOW BRIDGERTON’S MARKETING BUILT THE ANTICIPATION FOR SEASON 3

The day is finally here! After much anticipation, Bridgerton Season 3: Part 1 has been released on Netflix! For this season, fans are already aware that the spotlight will be held on characters Colin and Penelope, AKA Polin (a nickname that has helped one brand immensely as you can read below), and their developing love…
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MOVIE MARKETING: WHY MEAN GIRLS WAS NOT PROMOTED AS A MUSICAL

Can you believe it has been nearly 20 years since the original Mean Girls movie was released? Fans of the movie hoping to take a trip down memory lane and revisit the film may have got more than they bargained for with the release of a new version of Mean Girls this year (January 2024)….
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TAYLOR SWIFT: A RECORD MAKER AND BREAKER

It seems Taylor Swift has the magic touch when it comes to making hit albums, starting trends, and breaking numerous records throughout her career. And this doesn’t just begin and end in the music world. Her recent alleged romance with American football star Travis Kelce has seen NFL viewership increase, merchandise sales spike, and brands…
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