We are super excited to be working with the Popeyes® marketing team on a regional level to support the opening of its latest American fried chicken restaurant in our agency hometown of Reading!
The restaurant will officially open its doors at 12pm on Thursday 23rd February at 107-108, Broad St, Reading. Chicken fans are advised to get down early, as queues are expected for the famed chicken-restaurant from the early hours.
To celebrate the Reading launch, Popeyes® UK will be pulling out all the stops to showcase its Southern hospitality. Mardi Gras style band Brass Funkeys will bring the sound of New Orleans to the town as the first customers walk through the doors. The first 25 customers in the queue for the first three days (Thursday 23rd, Friday 24th and Saturday 25th February 2023) will all receive free Chicken Sandwiches and exclusive Popeyes® merchandise. The first two customers in the queue across all 3 days will win the ultimate prize of a year’s supply of the iconic Popeyes® Chicken Sandwich!*
Chicken fans will be able to experience Popeyes® world famous ‘shatter crunch’ for themselves once they get their hands on the mouth-watering menu, including the iconic Popeyes® Chicken Sandwich which contains the brand’s 12-hour marinated chicken, and original Southern biscuits and gravy.
Tom Crowley, CEO at Popeyes UK commented: “When we landed in the UK in November 2021, we asked people all over the country to ‘believe the hype’ attached to the huge cult following Popeyes® has in the US. It’s safe to say they’ve done that, with overnight queues for every one of our openings last year. There’s no doubt that Popeyes® has been enthusiastically received on UK shores.
“Reading is a thriving town, with roots embedded in good food, culture and music. It’s great to be expanding our footprint once more and throwing our doors open to another vibrant UK community.”
The much-loved American brand, which boasts the Chicken Sandwich that broke the internet, has already launched 11 restaurants and 6 delivery kitchens across the UK, and is on a mission for further expansion, with 20 new restaurants expected to open in 2023, including drive-thru.
Popeyes® Reading will open on Thursday 23rd February at 107-108, Broad St at 12pm, and will seat up to 96 people. Reading will be the second Popeyes® opening in 2023, hot on the heels of Cambridge which will open the week before. Throughout 2023, Popeyes® will be opening 20 restaurants around the UK, including its first in Wales and Scotland.
* Free Chicken Sandwiches for a year equivalent to 3 classic sandwiches a week for 12 months. Valid at Popeyes UK via online ordering only.
