It’s been a while since we posted for our #Gettoknow series, so this week we get to know another one of our lovely bloggers – plant based recipe developer and food influencer photographer, Lucy Hosier.
When did you first set up your social channels, and what got you started?
I first started blogging in the Spring of 2018 for fun. I had recently transitioned to a plant-based diet and found a sudden passion for baking and cooking. The passion drove me to start uploading photos of my food to my personal Instagram, which then turned into my food Instagram around 6 months after.
How has the digital landscape changed for you and how you share content since then?
As I’d say I’m fairly new to the scene I don’t think it has changed dramatically. Instagram has gained the IGTV, carousel, polls, questions, highlights features and more!
What advice would you give a brand or PR representative looking to potentially work with you on creating content?
Let’s both think creatively and use our imaginations to come up with the best content yet. Communication is key and trust is a massive factor. At the end of the day the brand is usually trusting you with their gorgeous products, to create delicious and eye catching content showcasing it.
What kind of projects do you enjoy doing most?
I enjoy having free reign to fire across lots of tasty ideas to the company and there not being too many rules. My creative juices run better when they’re allowed to do so without restrictions.
What advice would you give someone looking to build their social channels?
Slow and steady wins the race. Who cares if somebody has 10,000 more followers than you? Remember that Instagram especially is a creative outlet to showcase your talent. Content is key and I’ve learned along the way that it’s definitely quality over quantity. I never compare myself to others, and I think it definitely helps in the already saturated market of recipe development and food photography.
Our consumer PR agency specialises in connecting everyday brands with everyday people across four core sectors; Consumer PR, Food and Drink PR, Retail PR and Sport, Health & Wellbeing PR.
