THE VIRTUAL INFLUENCER: DIGITAL ADVERTISING’S NEWEST TREND FOR 2023
Have you ever dreamed about having a celebrity or your favourite influencer endorse your brand, but always felt it was out of reach? Digital advertising might just have the answer: Virtual Influencers. What are Virtual Influencers? “By definition, virtual influencers…are fictional computer generated ‘people’ who have the realistic characteristics, features and personalities of humans.” This is to…
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