Gyms in the UK opened up again (after what felt like FOREVER!) on 12 April 2021, but how has a year of social distancing and lockdown closures affected the health and fitness sector? Pre COVID-19 Cast your minds back to January 2020, when the world had started to become aware of COVID-19 but the impacts were…
Read more >
In May, the Prime Minister heralded what he thought could be a new ‘Golden Era for Cycling’, as the Government sought to encourage people away from crowded public transport and onto two wheels. And, it would seem that the UK has indeed caught the cycling bug during these extraordinary times. 2020 didn’t start this way…
Read more >
The biggest football tournament started yesterday and with one match underway, there’s only 63 left! The football contest will be viewed by more than 3.2 billion people, with 32 countries making it through to the group rounds; it’s a great opportunity for brands to be involved. According to James Kirkham, about 40% of the world’s…
Read more >
This year we’re excited to bring you a monthly instalment of short interviews, with some of our favourite digital influencers. Hopefully this will help you get know the face behind the page, and how best to collaborate with these guys on upcoming campaigns! We’re kicking our #GETTOKNOW feature with one of our fitness and business…
Read more >
Over the weekend the London 2017 Athletic World Championships were all over my telly and all over my twitter! Social media was overwhelmed by #London2017 over the 10 days with everyone joining in on the excitement via social media, as unfortunately not all the million people that applied for tickets to London 2017 were successful….
Read more >
With sportswear now fashionable, so many more opportunities to get fit and celebrities leading the way, it’s no surprise that the UK sportswear market and the need for sports pr is growing rapidly. By 2019, the sportswear market is set to exceed £8bn and between now and then is predicted to grow at an average…
Read more >
How many times have you exclaimed ‘I want one of those’? From designer handbags and shoes to the latest beauty products, I think all of us are guilty of a little product lust at some point or another. But only recently have I stared to desire the fitness and wearable tech! Fitness technology began with…
Read more >
The Escapade team are bouncing with delight after being appointed by Atom Trampoline Park to support the strategic launch of its new leisure facility, with the first site due to open in the coming weeks in Reading. The account will sit with our Sport, Health & Wellbeing PR team, utilising the both team experience in this…
Read more >
The use of illustrative words to communicate any given story has always been a given in a PR’s professional toolbox. But in the growing age of visual communication, photography, and more importantly, expressive photography, can explain a story with so much more power than a wordsworth ever could. The saying goes that a picture paints…
Read more >
